Active NPI 1073564894 Individual Practitioner Male Practitioner

Dr. Justin Bailey Franks , OD

Optometrist • Bryant, AR

✓ Accepts Medicare Assignment

Professional Overview & Biography Verified Profile Summary

Dr. Justin Franks, OD is a certified Optometrist practicing in Bryant, AR. With approximately 23 years of clinical experience since graduating from Southern College Of Optometry in 2003, Dr. Franks delivers high-quality medical care to the local community at 3395 HWY 5 N.

Dr. Franks is affiliated with Justin B. Franks O.D. P.A. and accepts Medicare assignment.

Frequently performed procedures and clinical services include established patient complete exam of visual system, photography of the retina, established patient outpatient office visit. Full Medicare procedure pricing transparency rates and service volume details are listed on this profile.

Practice Location & Contact Primary Location

Practice Address

3395 Hwy 5 N

Bryant, AR 720199097

Telephone 5018479797

Fax 5018479798

Medicare Profile & Education

Medical School

Southern College Of Optometry

Graduation Year

2003

Medicare Assignment

✓ Accepts Assignment

Telehealth Flag

In-Person Only

Specialty Benchmarks & Practice Insights

Comparative analytics for Optometrist in Bryant, AR

Senior Veteran Specialist (>20 Yrs)

Practitioner Clinical Experience

23 Yrs +3.3 yrs vs City Avg

City Avg: 19.7 Yrs

State Avg: 24.2 Yrs

Regional Practice Density

13 Specialists

Practicing in Bryant, AR (569 Statewide)

Telehealth Adoption Rate

0.0% Regional Adoption

In-Person Office Visits Only

Medicare Pricing Discount

54.0% Avg Savings

Under CMS Medicare Fee Schedule vs Standard Submitted Charges

Clinical Seniority & Experience Comparison

Dr. Franks (23 Years) 23 Yrs

Bryant Specialty Average (19.7 Years) 19.7 Yrs

Performed Procedures & Service Volume

Top Medicare Part B procedures performed by this practitioner

CMS Official Data (2024)

Reporting Year:

HCPCS Code & Description	Services	Patients	Submitted Charge	Medicare Allowed
92014 Established patient complete exam of visual system	307	307	$190.11	$112.16
92250 Photography of the retina	208	208	$109.00	$32.76
99213 Established patient office or other outpatient visit, typically 15 minutes	143	107	$95.00	$81.35
92134 Imaging of retina	51	51	$178.98	$34.47
92012 Established patient problem focused exam of visual system	50	49	$130.00	$79.08
92004 New patient complete exam of visual system	49	49	$225.00	$133.57
92083 Exam of visual field with extended testing	47	47	$125.00	$55.50
92133 Imaging of optic nerve	24	24	$180.00	$30.31
66984 Removal of cataract with insertion of lens	21	21	$185.00	$92.83

HCPCS Code & Description	Services	Patients	Submitted Charge	Medicare Allowed
92014 Established patient complete exam of visual system	270	269	$190.00	$113.51
92250 Photography of the retina	213	213	$109.00	$33.23
99213 Established patient office or other outpatient visit, typically 15 minutes	144	99	$95.00	$81.60
92004 New patient complete exam of visual system	63	63	$225.00	$135.19
92012 Established patient problem focused exam of visual system	55	50	$130.00	$80.28
92083 Exam of visual field with extended testing	53	51	$125.00	$55.23
92134 Imaging of retina	51	49	$178.98	$35.56
99214 Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more	48	46	$140.00	$115.69
92133 Imaging of optic nerve	30	29	$180.00	$30.76
66984 Removal of cataract with insertion of lens	13	13	$185.00	$89.06

HCPCS Code & Description	Services	Patients	Submitted Charge	Medicare Allowed
92014 Established patient complete exam of visual system	256	247	$190.00	$114.40
92250 Photography of the retina	222	222	$109.00	$33.47
99213 Established patient office or other outpatient visit, typically 15 minutes	154	116	$95.00	$82.77
99214 Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more	87	84	$140.00	$118.01
92134 Imaging of retina	63	62	$177.52	$36.24
92083 Exam of visual field with extended testing	49	47	$125.00	$55.81
92012 Established patient problem focused exam of visual system	37	36	$130.00	$80.23
92004 New patient complete exam of visual system	34	34	$225.00	$136.28
66984 Removal of cataract with insertion of lens	33	32	$185.00	$87.26
92133 Imaging of optic nerve	22	22	$180.00	$31.05

HCPCS Code & Description	Services	Patients	Submitted Charge	Medicare Allowed
92250 Photography of the retina	263	261	$109.00	$35.37
92014 Established patient complete exam of visual system	223	219	$190.00	$115.67
99214 Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more	124	119	$140.00	$118.76
92012 Established patient problem focused exam of visual system	123	107	$130.00	$81.52
92134 Imaging of retina	74	71	$180.00	$36.76
99213 Established patient office or other outpatient visit, typically 15 minutes	64	49	$95.00	$83.93
92083 Exam of visual field with extended testing	57	55	$125.00	$56.78
92004 New patient complete exam of visual system	51	51	$225.00	$138.20
92133 Imaging of optic nerve	28	27	$180.00	$32.19
66984 Removal of cataract with insertion of lens	20	17	$185.00	$83.07

HCPCS Code & Description	Services	Patients	Submitted Charge	Medicare Allowed
92014 Established patient complete exam of visual system	306	287	$190.00	$116.31
92250 Photography of the retina	260	256	$109.00	$40.88
92012 Established patient problem focused exam of visual system	84	71	$130.00	$81.32
92134 Imaging of retina	80	78	$169.60	$37.24
99213 Established patient office or other outpatient visit, typically 15 minutes	60	49	$95.00	$69.17
99214 Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more	50	46	$140.00	$100.86
92004 New patient complete exam of visual system	46	46	$225.00	$139.18
92083 Exam of visual field with extended testing	43	41	$125.00	$57.18
92133 Imaging of optic nerve	25	25	$180.00	$32.67

HCPCS Code & Description	Services	Patients	Submitted Charge	Medicare Allowed
92014 Established patient complete exam of visual system	321	260	$181.02	$116.68
92250 Photography of the retina	263	260	$109.00	$45.58
99213 Established patient office or other outpatient visit, typically 15 minutes	141	96	$92.27	$68.52
92012 Established patient problem focused exam of visual system	89	83	$126.85	$80.95
92134 Imaging of retina	88	87	$158.14	$37.43
92083 Exam of visual field with extended testing	59	55	$125.00	$58.16
92004 New patient complete exam of visual system	45	45	$220.64	$139.72
99214 Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more	40	39	$134.50	$100.67
92133 Imaging of optic nerve	33	31	$180.00	$32.50
99204 New patient office or other outpatient visit with moderate level of medical decision making, if using time, 45 minutes or more	22	22	$205.64	$152.69

HCPCS Code & Description	Services	Patients	Submitted Charge	Medicare Allowed
92014 Established patient complete exam of visual system	321	249	$176.00	$112.93
92250 Photography of the retina	265	249	$109.00	$49.74
99213 Established patient office or other outpatient visit, typically 15 minutes	101	69	$90.00	$65.45
92134 Imaging of retina	84	81	$166.38	$36.69
92083 Exam of visual field with extended testing	58	50	$125.00	$56.59
92004 New patient complete exam of visual system	52	52	$218.00	$135.73
92012 Established patient problem focused exam of visual system	49	45	$119.55	$77.98
99214 Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more	32	31	$130.00	$96.97
92133 Imaging of optic nerve	22	21	$180.00	$31.74
99203 New patient office or other outpatient visit with low level of medical decision making, if using time, 30 minutes or more	12	12	$132.00	$96.59
92002 New patient problem focused exam of visual system	11	11	$122.00	$74.47

HCPCS Code & Description	Services	Patients	Submitted Charge	Medicare Allowed
92014 Established patient complete exam of visual system	328	220	$176.00	$106.39
92250 Photography of the retina	297	247	$108.63	$55.12
92083 Exam of visual field with extended testing	102	92	$125.00	$50.58
99213 Established patient office or other outpatient visit, typically 15 minutes	91	58	$90.00	$62.73
92004 New patient complete exam of visual system	54	54	$218.00	$128.44
92012 Established patient problem focused exam of visual system	48	43	$122.00	$73.15
92134 Imaging of retina	47	45	$166.72	$34.51
92133 Imaging of optic nerve	23	23	$180.00	$30.26
99203 New patient office or other outpatient visit with low level of medical decision making, if using time, 30 minutes or more	19	19	$132.00	$93.17
92002 New patient problem focused exam of visual system	15	15	$122.00	$69.74
99214 Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more	13	12	$130.00	$92.79

Medical Specialties & State Licenses

CMS Verified: 2026-01-08

Optometrist Primary Specialty

NUCC Taxonomy Code: 152W00000X

State License AR 2535

Doctors of optometry (ODs) are the primary health care professionals for the eye. Optometrists examine, diagnose, treat, and manage diseases, injuries, and disorders of the visual system, the eye, and associated structures as well as identify related systemic conditions affecting the eye. An optometrist has completed pre-professional undergraduate education in a college or university and four years of professional education at a college of optometry, leading to the doctor of optometry (O.D.) degree. Some optometrists complete an optional residency in a specific area of practice. Optometrists are eye health care professionals state-licensed to diagnose and treat diseases and disorders of the eye and visual system.

Optometrist

NUCC Taxonomy Code: 152W00000X

State License AR OP1100372

Additional State Medicaid & Healthcare Payer Identifiers

Medicaid State Provider ID

152217722 (AR)

Commercial Insurance / Payer ID Railroad Medicare Ptan For The Sheridan Office

P00373392 (AR)

Commercial Insurance / Payer ID Railroad Medicare Ptan For The Benton Office

P00864852 (AR)

Hospital & Practice Group Affiliations

Justin B. Franks O.d. P.a.

3395 Hwy 5 N, Bryant, AR 720199031

Phone: 5018479797

Practice Associates & Co-Workers

Healthcare professionals and specialists practicing at this location or sharing practice phone/fax

2 Associated Practitioners

Dr. Anna Brinkley , OD

Optometrist

NPI 1033770482

Doctor of Optometry

Dr. Pieper Martin , OD

Optometrist

NPI 1861236291

Doctor of Optometry

Career & Practice History Timeline

Chronological log of verified NPI updates, location relocations, credentials, and registry changes

10 Historical Events

📍

Updated Business Mailing Address January 08, 2026

Registered at 3395 HIGHWAY 5 N, BRYANT, AR 720199097 (Tel: 5018479797)

📍

Updated Practice Location November 26, 2025

Registered at 3395 HWY 5 N, BRYANT, AR 720199097 (Tel: 5018479797)

📍

Updated Business Mailing Address November 26, 2025

Registered at 3395 HWY 5 N, BRYANT, AR 720199097 (Tel: 5018479797)

🎓

Medical Taxonomy / Specialty Registered (Primary Specialty) November 26, 2025

Optometrist (License #OP1100372 in AR)

✅

NPI Profile Active December 17, 2010

NPI status registered as active in NPPES database

📍

Updated Practice Location December 17, 2010

Registered at 201 W HOLLY ST, SHERIDAN, AR 721502425 (Tel: 8709423621)

📍

Updated Business Mailing Address December 17, 2010

Registered at 201 W HOLLY ST, SHERIDAN, AR 721502425 (Tel: 8709423621)

👤

Provider Name / Credentials Updated December 17, 2010

Recorded as JUSTIN FRANKS, O.D., .

🎓

Medical Taxonomy / Specialty Registered (Primary Specialty) December 17, 2010

Optometrist (License #2535 in AR)

🟢

Initial NPI Registration & Enumeration May 15, 2006

First registered as active Individual Practitioner in NPPES Database.

Patient & Community Reviews

Verified patient ratings, medical care experiences, and facility photos

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NPI Administrative Meta

NPI Number: 1073564894

Entity Type:

Individual Provider Physician, Nurse Practitioner, or Solo Healthcare Professional (Type 1 NPI)

Enumeration Date: May 15, 2006

Last Update: January 08, 2026

Sole Proprietor: No

Update or Correct Profile

Mailing Address

3395 Highway 5 N

Bryant, AR 720199097

Phone: 5018479797

Public Domain Record This profile contains public domain information published by CMS and NPPES under the Freedom of Information Act (FOIA).

⚠️ Medical Disclaimer

This directory listing is for informational purposes only and does not constitute medical advice, diagnosis, or physician endorsement. If you are experiencing a medical emergency, please call 911 immediately.