Active NPI 1710965058 Individual Practitioner Male Practitioner

Dr. Daniel George Rich , MD

Ophthalmology • Santa Rosa, CA

✓ Accepts Medicare Assignment

Professional Overview & Biography Verified Profile Summary

Dr. Daniel Rich, MD is a certified Ophthalmology practicing in Santa Rosa, CA. With approximately 40 years of clinical experience since graduating from University Of California, Davis School Of Medicine in 1986, Dr. Rich delivers high-quality medical care to the local community at 3035 CLEVELAND AVE STE 100.

Dr. Rich is affiliated with Eye Care Institute A Medical Corporation and accepts Medicare assignment.

Frequently performed procedures and clinical services include established patient complete exam of visual system, established patient problem focused exam of visual system, measurement of corneal curvature and depth of eye. Full Medicare procedure pricing transparency rates and service volume details are listed on this profile.

Practice Location & Contact Primary Location

Practice Address

3035 Cleveland Ave Ste 100

Santa Rosa, CA 954032122

Telephone 7075469800

Fax 7075464112

Associated Practice Facility / Clinic

🏢 Eye Care Institute, A Medical Corporation Facility NPI 1295740991

Medicare Profile & Education

Medical School

University Of California, Davis School Of Medicine

Graduation Year

1986

Medicare Assignment

✓ Accepts Assignment

Telehealth Flag

In-Person Only

Specialty Benchmarks & Practice Insights

Comparative analytics for Ophthalmology in Santa Rosa, CA

Senior Veteran Specialist (>20 Yrs)

Practitioner Clinical Experience

40 Yrs +14.4 yrs vs City Avg

City Avg: 25.6 Yrs

State Avg: 29.5 Yrs

Regional Practice Density

36 Specialists

Practicing in Santa Rosa, CA (3116 Statewide)

Telehealth Adoption Rate

5.6% Regional Adoption

In-Person Office Visits Only

Medicare Pricing Discount

68.9% Avg Savings

Under CMS Medicare Fee Schedule vs Standard Submitted Charges

Clinical Seniority & Experience Comparison

Dr. Rich (40 Years) 40 Yrs

Santa Rosa Specialty Average (25.6 Years) 25.6 Yrs

Performed Procedures & Service Volume

Top Medicare Part B procedures performed by this practitioner

CMS Official Data (2024)

Reporting Year:

HCPCS Code & Description	Services	Patients	Submitted Charge	Medicare Allowed
92014 Established patient complete exam of visual system	509	497	$359.00	$145.74
92012 Established patient problem focused exam of visual system	317	256	$254.00	$103.94
92136 Measurement of corneal curvature and depth of eye	162	114	$190.34	$47.03
66984 Removal of cataract with insertion of lens	147	96	$2460.14	$592.51
92004 New patient complete exam of visual system	131	131	$424.00	$171.35
92134 Imaging of retina	99	97	$115.00	$45.46
66821 Removal of recurring cataract in lens capsule using a laser	65	63	$1033.97	$387.52
92083 Exam of visual field with extended testing	49	47	$181.00	$75.01
92133 Imaging of optic nerve	47	46	$104.00	$39.67
92002 New patient problem focused exam of visual system	36	36	$246.00	$99.06
66982 Complex removal of cataract with insertion of prosthetic lens	21	16	$2800.00	$832.38

HCPCS Code & Description	Services	Patients	Submitted Charge	Medicare Allowed
92014 Established patient complete exam of visual system	608	600	$359.00	$142.16
92012 Established patient problem focused exam of visual system	366	276	$254.00	$101.23
92136 Measurement of corneal curvature and depth of eye	176	125	$185.54	$44.38
66984 Removal of cataract with insertion of lens	174	110	$2453.45	$573.80
92004 New patient complete exam of visual system	120	120	$424.00	$167.90
92134 Imaging of retina	109	105	$115.00	$43.50
66821 Removal of recurring cataract in lens capsule using a laser	82	80	$1024.33	$372.48
92133 Imaging of optic nerve	60	57	$104.00	$39.28
92083 Exam of visual field with extended testing	58	58	$181.00	$71.69
92002 New patient problem focused exam of visual system	28	28	$246.00	$94.73
92060 Exam to measure eye deviation and range of motion	19	18	$178.00	$71.37
66982 Complex removal of cataract with insertion of prosthetic lens	19	17	$2800.00	$805.72

HCPCS Code & Description	Services	Patients	Submitted Charge	Medicare Allowed
92014 Established patient complete exam of visual system	484	478	$357.84	$141.94
92012 Established patient problem focused exam of visual system	295	232	$252.47	$100.43
66984 Removal of cataract with insertion of lens	198	127	$2423.06	$562.56
92136 Measurement of corneal curvature and depth of eye	183	138	$192.21	$47.92
92004 New patient complete exam of visual system	155	155	$423.50	$166.90
92134 Imaging of retina	89	89	$114.89	$43.68
66821 Removal of recurring cataract in lens capsule using a laser	84	83	$1105.18	$383.16
92133 Imaging of optic nerve	48	48	$104.00	$39.73
92083 Exam of visual field with extended testing	44	44	$180.86	$70.87
92002 New patient problem focused exam of visual system	37	37	$244.49	$94.99

HCPCS Code & Description	Services	Patients	Submitted Charge	Medicare Allowed
92014 Established patient complete exam of visual system	561	552	$331.00	$142.82
92012 Established patient problem focused exam of visual system	303	247	$229.00	$101.62
92136 Measurement of corneal curvature and depth of eye	244	180	$194.85	$52.67
66984 Removal of cataract with insertion of lens	211	136	$2463.36	$582.55
92004 New patient complete exam of visual system	185	185	$398.00	$169.24
66821 Removal of recurring cataract in lens capsule using a laser	110	105	$1100.28	$390.42
92134 Imaging of retina	90	89	$110.00	$44.46
92083 Exam of visual field with extended testing	75	74	$172.04	$69.26
92133 Imaging of optic nerve	58	57	$101.00	$39.18
92002 New patient problem focused exam of visual system	29	29	$218.00	$96.03
99212 Established patient office or other outpatient visit with straightforward medical decision making, if using time, 10 minutes or more	20	20	$116.00	$62.47
99204 New patient office or other outpatient visit with moderate level of medical decision making, if using time, 45 minutes or more	19	19	$429.00	$182.49
99213 Established patient office or other outpatient visit, typically 15 minutes	16	15	$193.00	$100.41
99214 Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more	14	14	$284.00	$142.02

HCPCS Code & Description	Services	Patients	Submitted Charge	Medicare Allowed
92014 Established patient complete exam of visual system	467	460	$331.00	$139.61
92012 Established patient problem focused exam of visual system	235	185	$229.00	$98.42
66984 Removal of cataract with insertion of lens	175	105	$2355.37	$550.96
92136 Measurement of corneal curvature and depth of eye	169	123	$181.17	$55.67
92004 New patient complete exam of visual system	104	104	$398.00	$165.25
66821 Removal of recurring cataract in lens capsule using a laser	80	73	$1070.76	$378.49
92134 Imaging of retina	58	53	$110.00	$44.07
92083 Exam of visual field with extended testing	52	52	$165.04	$66.98
92133 Imaging of optic nerve	42	42	$101.00	$39.76
99213 Established patient office or other outpatient visit, typically 15 minutes	36	29	$193.00	$81.51
66982 Complex removal of cataract with insertion of prosthetic lens	19	13	$2108.00	$816.72
G2012 Brief communication technology-based service, e.g. virtual check-in, by a physician or other qualified health care professional who can report evaluation and management services, provided to an established patient, not originating from a related e/m servic	16	15	$39.00	$15.49
92002 New patient problem focused exam of visual system	11	11	$218.00	$93.76

HCPCS Code & Description	Services	Patients	Submitted Charge	Medicare Allowed
92014 Established patient complete exam of visual system	561	551	$331.00	$137.32
92012 Established patient problem focused exam of visual system	318	246	$229.00	$96.32
92136 Measurement of corneal curvature and depth of eye	292	211	$183.25	$60.80
66984 Removal of cataract with insertion of lens	288	191	$2088.96	$688.11
92004 New patient complete exam of visual system	139	139	$398.00	$164.09
92134 Imaging of retina	95	87	$110.00	$43.11
66821 Removal of recurring cataract in lens capsule using a laser	85	82	$1153.09	$387.48
92083 Exam of visual field with extended testing	71	70	$167.70	$68.01
99213 Established patient office or other outpatient visit, typically 15 minutes	67	59	$193.00	$79.46
92133 Imaging of optic nerve	57	56	$101.00	$39.27
66982 Complex removal of cataract with insertion of prosthetic lens	26	19	$2028.85	$815.26
92002 New patient problem focused exam of visual system	13	13	$218.00	$92.03
99214 Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more	12	12	$284.00	$116.08

HCPCS Code & Description	Services	Patients	Submitted Charge	Medicare Allowed
92014 Established patient complete exam of visual system	554	546	$331.00	$131.00
92136 Measurement of corneal curvature and depth of eye	368	259	$190.31	$65.96
92012 Established patient problem focused exam of visual system	343	280	$229.00	$91.17
66984 Removal of cataract with insertion of lens	313	208	$1694.73	$650.11
92004 New patient complete exam of visual system	197	197	$398.00	$156.69
66821 Removal of recurring cataract in lens capsule using a laser	115	111	$1066.70	$357.58
92134 Imaging of retina	108	105	$110.00	$41.59
99213 Established patient office or other outpatient visit, typically 15 minutes	88	77	$193.00	$74.50
92083 Exam of visual field with extended testing	52	51	$166.46	$64.39
99214 Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more	30	30	$284.00	$106.46
92133 Imaging of optic nerve	28	28	$101.00	$37.79
66982 Complex removal of cataract with insertion of prosthetic lens	26	18	$2108.00	$817.33
92002 New patient problem focused exam of visual system	21	21	$218.00	$87.22

HCPCS Code & Description	Services	Patients	Submitted Charge	Medicare Allowed
92014 Established patient complete exam of visual system	521	519	$321.77	$130.66
92136 Measurement of corneal curvature and depth of eye	295	203	$198.03	$74.75
66984 Removal of cataract with insertion of lens	284	175	$1788.42	$601.59
92012 Established patient problem focused exam of visual system	245	192	$225.77	$89.42
92004 New patient complete exam of visual system	185	185	$386.78	$155.78
99213 Established patient office or other outpatient visit, typically 15 minutes	115	93	$185.15	$76.15
66821 Removal of recurring cataract in lens capsule using a laser	92	88	$1009.55	$347.54
92134 Imaging of retina	89	82	$107.47	$41.77
99214 Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more	53	53	$277.32	$111.88
92083 Exam of visual field with extended testing	47	47	$174.17	$67.79
92133 Imaging of optic nerve	28	28	$100.36	$37.96
92002 New patient problem focused exam of visual system	25	25	$214.56	$85.96
66982 Complex removal of cataract with insertion of prosthetic lens	18	16	$2184.89	$829.54

Medical Specialties & State Licenses

CMS Verified: 2026-06-17

Ophthalmology Primary Specialty

NUCC Taxonomy Code: 207W00000X

State License CA G60828

An ophthalmologist has the knowledge and professional skills needed to provide comprehensive eye and vision care. Ophthalmologists are medically trained to diagnose, monitor and medically or surgically treat all ocular and visual disorders. This includes problems affecting the eye and its component structures, the eyelids, the orbit and the visual pathways. In so doing, an ophthalmologist prescribes vision services, including glasses and contact lenses.

Additional State Medicaid & Healthcare Payer Identifiers

Medicaid State Provider ID

00G608280 (CA)

Commercial Insurance / Payer ID Railroad Medicare

P01035548

Hospital & Practice Group Affiliations

Eye Care Institute A Medical Corporation

3035 Cleveland Ave, Santa Rosa, CA 954033037

Phone: 7075469800

Practice Associates & Co-Workers

Healthcare professionals and specialists practicing at this location or sharing practice phone/fax

8 Associated Practitioners

Dr. Kalane Wong , MD

Ophthalmology

NPI 1114905494

Doctor of Medicine (M.D.)

Dr. Arwa Alsamarae , MD

Ophthalmology

NPI 1487072534

Doctor of Medicine (M.D.)

Dr. Venkatesh Brahma , MD

Ophthalmology

NPI 1760877906

Doctor of Medicine (M.D.)

Dr. Nina Ni , MD

Ophthalmology

NPI 1780959734

Doctor of Medicine (M.D.)

Dr. Robert Anderson , MD

Ophthalmology

NPI 1801874144

Doctor of Medicine (M.D.)

Dr. Bruce Abramson , OD

Optometrist

NPI 1841278124

Doctor of Optometry

Career & Practice History Timeline

Chronological log of verified NPI updates, location relocations, credentials, and registry changes

9 Historical Events

📍

Updated Business Mailing Address June 17, 2026

Registered at 3035 CLEVELAND AVE STE 100, SANTA ROSA, CA 954033037 (Tel: 7075469800)

📍

Updated Practice Location August 19, 2022

Registered at 3035 CLEVELAND AVE STE 100, SANTA ROSA, CA 954032122 (Tel: 7075469800)

📍

Updated Business Mailing Address August 19, 2022

Registered at 3035 CLEVELAND AVE STE 100, SANTA ROSA, CA 954032122 (Tel: 7075469800)

✅

NPI Profile Active March 07, 2016

NPI status registered as active in NPPES database

📍

Updated Practice Location March 07, 2016

Registered at 1017 2ND ST, SANTA ROSA, CA 954046608 (Tel: 7075469800)

📍

Updated Business Mailing Address March 07, 2016

Registered at 1017 2ND ST, STE 200, SANTA ROSA, CA 954046608 (Tel: 7075469800)

👤

Provider Name / Credentials Updated March 07, 2016

Recorded as DANIEL RICH, M.D.

🎓

Medical Taxonomy / Specialty Registered (Primary Specialty) March 07, 2016

Ophthalmology (License #G60828 in CA)

🟢

Initial NPI Registration & Enumeration January 06, 2006

First registered as active Individual Practitioner in NPPES Database.

Patient & Community Reviews

Verified patient ratings, medical care experiences, and facility photos

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NPI Administrative Meta

NPI Number: 1710965058

Entity Type:

Individual Provider Physician, Nurse Practitioner, or Solo Healthcare Professional (Type 1 NPI)

Enumeration Date: January 06, 2006

Last Update: June 17, 2026

Sole Proprietor: No

Update or Correct Profile

Mailing Address

3035 Cleveland Ave Ste 100

Santa Rosa, CA 954033037

Phone: 7075469800

Public Domain Record This profile contains public domain information published by CMS and NPPES under the Freedom of Information Act (FOIA).

⚠️ Medical Disclaimer

This directory listing is for informational purposes only and does not constitute medical advice, diagnosis, or physician endorsement. If you are experiencing a medical emergency, please call 911 immediately.