Deactivated NPI 1003367145 Deactivated / Inactive NPI Female Practitioner

Dr. Melda Nil Gerow , OD

Optometrist • Winthrop, MA

✓ Accepts Medicare Assignment

⚠️

Notice of NPI Deactivation & Inactive Practice Status

According to official public domain records published by CMS (Centers for Medicare & Medicaid Services) in the National Provider Identifier (NPPES) Registry, Dr. Melda Gerow has officially deactivated this NPI record and ceased active healthcare practice.

Registration / Start Date October 24, 2016

NPI Deactivation Date July 19, 2022

Total Practice Duration ~6 Years of Practice (2016 – 2022)

Professional Overview & Biography Verified Profile Summary

Dr. Melda Gerow, OD was a registered Optometrist in Winthrop, MA. Prior to record deactivation on 2022-07-19, Dr. Gerow completed approximately 6 years of clinical practice following graduation from New England College Of Optometry in 2016.

Dr. Gerow accepted Medicare assignment.

Historical Medicare Part B clinical services included established patient outpatient office visit, new patient outpatient office visit, imaging of optic nerve. Public procedure reimbursement records and service volume details are provided below for historical transparency.

Practice Location & Contact Primary Location

Practice Address

42 Woodside Ave

Winthrop, MA 021522920

Telephone 6172132131

Fax 6172132001

Associated Practice Facility / Clinic

🏢 David E. Eisenberg, M.d. Facility NPI 1104986744

Medicare Profile & Education

Medical School

New England College Of Optometry

Graduation Year

2016

Medicare Assignment

✓ Accepts Assignment

Telehealth Flag

In-Person Only

Specialty Benchmarks & Practice Insights

Comparative analytics for Optometrist in Winthrop, MA

Established Specialist (10-20 Yrs)

Practitioner Clinical Experience

10 Yrs -16.5 yrs vs City Avg

City Avg: 26.5 Yrs

State Avg: 23.8 Yrs

Regional Practice Density

3 Specialists

Practicing in Winthrop, MA (1567 Statewide)

Telehealth Adoption Rate

0.0% Regional Adoption

In-Person Office Visits Only

Medicare Pricing Discount

22.0% Avg Savings

Under CMS Medicare Fee Schedule vs Standard Submitted Charges

Clinical Seniority & Experience Comparison

Dr. Gerow (10 Years) 10 Yrs

Winthrop Specialty Average (26.5 Years) 26.5 Yrs

Performed Procedures & Service Volume

Top Medicare Part B procedures performed by this practitioner

CMS Official Data (2024)

Reporting Year:

HCPCS Code & Description	Services	Patients	Submitted Charge	Medicare Allowed
99214 Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more	52	47	$170.00	$139.91
99204 New patient office or other outpatient visit with moderate level of medical decision making, if using time, 45 minutes or more	47	47	$230.00	$178.12
92133 Imaging of optic nerve	28	25	$60.00	$38.36
92083 Exam of visual field with extended testing	26	19	$110.00	$71.80
92134 Imaging of retina	25	22	$60.00	$44.87
99213 Established patient office or other outpatient visit, typically 15 minutes	22	17	$120.00	$99.29
92004 New patient complete exam of visual system	11	11	$195.00	$164.81

HCPCS Code & Description	Services	Patients	Submitted Charge	Medicare Allowed
99204 New patient office or other outpatient visit with moderate level of medical decision making, if using time, 45 minutes or more	38	38	$230.00	$182.48
99214 Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more	34	32	$170.00	$140.48
92133 Imaging of optic nerve	22	19	$60.00	$38.60
92083 Exam of visual field with extended testing	22	19	$110.00	$71.73
99213 Established patient office or other outpatient visit, typically 15 minutes	20	16	$120.00	$99.41
92134 Imaging of retina	19	18	$60.00	$45.07
92004 New patient complete exam of visual system	13	13	$195.00	$168.67
92250 Photography of the retina	11	11	$60.00	$42.37
92014 Established patient complete exam of visual system	11	11	$160.00	$142.69

HCPCS Code & Description	Services	Patients	Submitted Charge	Medicare Allowed
92004 New patient complete exam of visual system	53	53	$195.00	$171.40
99204 New patient office or other outpatient visit with moderate level of medical decision making, if using time, 45 minutes or more	28	28	$230.00	$184.93
92250 Photography of the retina	25	25	$60.00	$42.73
92083 Exam of visual field with extended testing	15	13	$107.33	$72.91
92133 Imaging of optic nerve	13	11	$60.00	$38.76
99214 Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more	11	11	$170.00	$142.29
92134 Imaging of retina	11	11	$60.00	$45.66

HCPCS Code & Description	Services	Patients	Submitted Charge	Medicare Allowed
92014 Established patient complete exam of visual system	175	173	$199.54	$134.26
92004 New patient complete exam of visual system	48	48	$198.96	$162.07
92012 Established patient problem focused exam of visual system	16	16	$148.13	$95.76
92134 Imaging of retina	12	12	$86.67	$44.66

HCPCS Code & Description	Services	Patients	Submitted Charge	Medicare Allowed
92014 Established patient complete exam of visual system	285	276	$200.00	$133.69
99204 New patient office or other outpatient visit with moderate level of medical decision making, if using time, 45 minutes or more	32	32	$250.00	$166.85
92134 Imaging of retina	29	28	$100.00	$42.93
99214 Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more	20	20	$200.00	$114.56
92004 New patient complete exam of visual system	19	19	$200.00	$159.26
92020 Examination of cornea and iris using lens device and slit lamp	15	15	$100.00	$29.23
92136 Measurement of corneal curvature and depth of eye	13	13	$100.00	$33.24
99212 Established patient office or other outpatient visit with straightforward medical decision making, if using time, 10 minutes or more	12	12	$75.00	$48.05

HCPCS Code & Description	Services	Patients	Submitted Charge	Medicare Allowed
92014 Established patient complete exam of visual system	435	417	$200.00	$132.99
99204 New patient office or other outpatient visit with moderate level of medical decision making, if using time, 45 minutes or more	65	65	$250.00	$171.79
99214 Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more	58	58	$200.00	$114.21
92012 Established patient problem focused exam of visual system	46	46	$150.00	$92.89
92134 Imaging of retina	45	45	$100.00	$43.06
92020 Examination of cornea and iris using lens device and slit lamp	24	23	$100.00	$28.96
76514 Ultrasound scan of cornea to determine thickness	18	18	$120.00	$13.12
99212 Established patient office or other outpatient visit with straightforward medical decision making, if using time, 10 minutes or more	17	17	$75.00	$47.29
92136 Measurement of corneal curvature and depth of eye	14	14	$100.00	$34.03

HCPCS Code & Description	Services	Patients	Submitted Charge	Medicare Allowed
99214 Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more	326	317	$200.00	$112.48
99204 New patient office or other outpatient visit with moderate level of medical decision making, if using time, 45 minutes or more	64	64	$250.00	$169.42
99212 Established patient office or other outpatient visit with straightforward medical decision making, if using time, 10 minutes or more	34	33	$75.00	$46.14
92136 Measurement of corneal curvature and depth of eye	22	21	$100.00	$36.02
92134 Imaging of retina	20	20	$100.00	$43.68
92020 Examination of cornea and iris using lens device and slit lamp	17	17	$100.00	$26.45
99213 Established patient office or other outpatient visit, typically 15 minutes	16	16	$150.00	$76.24

HCPCS Code & Description	Services	Patients	Submitted Charge	Medicare Allowed
99214 Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more	115	113	$200.00	$110.93
92014 Established patient complete exam of visual system	73	73	$200.00	$129.08
99204 New patient office or other outpatient visit with moderate level of medical decision making, if using time, 45 minutes or more	39	39	$250.00	$168.86
99212 Established patient office or other outpatient visit with straightforward medical decision making, if using time, 10 minutes or more	38	36	$75.00	$45.23
92012 Established patient problem focused exam of visual system	12	12	$150.00	$89.03

Medical Specialties & State Licenses

CMS Verified: 2023-11-02

Optometrist Primary Specialty

NUCC Taxonomy Code: 152W00000X

State License MA 5186

Doctors of optometry (ODs) are the primary health care professionals for the eye. Optometrists examine, diagnose, treat, and manage diseases, injuries, and disorders of the visual system, the eye, and associated structures as well as identify related systemic conditions affecting the eye. An optometrist has completed pre-professional undergraduate education in a college or university and four years of professional education at a college of optometry, leading to the doctor of optometry (O.D.) degree. Some optometrists complete an optional residency in a specific area of practice. Optometrists are eye health care professionals state-licensed to diagnose and treat diseases and disorders of the eye and visual system.

Practice Associates & Co-Workers

Healthcare professionals and specialists practicing at this location or sharing practice phone/fax

1 Associated Practitioners

Dr. Jenna Walden , OD

Optometrist

NPI 1386925725

Doctor of Optometry

Career & Practice History Timeline

Chronological log of verified NPI updates, location relocations, credentials, and registry changes

13 Historical Events

📍

Updated Business Mailing Address November 03, 2023

Registered at 42 WOODSIDE AVE, WINTHROP, MA 021522920 (Tel: 6172132131)

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Updated Practice Location August 11, 2022

Registered at 42 WOODSIDE AVE, WINTHROP, MA 021522920 (Tel: 6172132131)

📍

Updated Business Mailing Address August 11, 2022

Registered at 116R HIGHLAND AVENUE, SALEM, MA 01970 (Tel: 9787455578)

👤

Provider Name / Credentials Updated August 11, 2022

Recorded as MELDA GEROW, O.D.

🎓

Medical Taxonomy / Specialty Registered (Primary Specialty) August 11, 2022

Optometrist (License #5186 in MA)

⚠️

NPI Profile Deactivated July 19, 2022

Record deactivated on July 19, 2022

👤

Provider Name / Credentials Updated February 13, 2021

Recorded as MELDA GEROW, O.D.

✅

NPI Profile Active October 24, 2016

NPI status registered as active in NPPES database

📍

Updated Practice Location October 24, 2016

Registered at 116R HIGHLAND AVENUE, SALEM, MA 01970 (Tel: 9787455578)

📍

Updated Business Mailing Address October 24, 2016

Registered at 116R HIGHLAND AVENUE, SALEM, MA 01970 (Tel: 9787455578)

👤

Provider Name / Credentials Updated October 24, 2016

Recorded as MELDA ESENDAL, O.D.

🎓

Medical Taxonomy / Specialty Registered (Primary Specialty) October 24, 2016

Optometrist (License #5186 in MA)

🟢

Initial NPI Registration & Enumeration October 24, 2016

First registered as active Individual Practitioner in NPPES Database.

Patient & Community Reviews

Verified patient ratings, medical care experiences, and facility photos

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NPI Administrative Meta

NPI Number: 1003367145

Entity Type:

Individual Provider Physician, Nurse Practitioner, or Solo Healthcare Professional (Type 1 NPI)

Enumeration Date: October 24, 2016

Last Update: November 03, 2023

Deactivation Date: July 19, 2022

Sole Proprietor: No

Update or Correct Profile

Mailing Address

42 Woodside Ave

Winthrop, MA 021522920

Phone: 6172132131

Public Domain Record This profile contains public domain information published by CMS and NPPES under the Freedom of Information Act (FOIA).

⚠️ Medical Disclaimer

This directory listing is for informational purposes only and does not constitute medical advice, diagnosis, or physician endorsement. If you are experiencing a medical emergency, please call 911 immediately.