Active NPI 1225110554 Individual Practitioner Male Practitioner

Dr. Keith J Messing , OD

Optometrist • Bad Axe, MI

✓ Accepts Medicare Assignment

Professional Overview & Biography Verified Profile Summary

Dr. Keith Messing, OD is a certified Optometrist practicing in Bad Axe, MI. With approximately 27 years of clinical experience since graduating from Ferris State College - College Of Optometry in 1999, Dr. Messing delivers high-quality medical care to the local community at 1226 SAND BEACH RD.

Dr. Messing is affiliated with Messing Family Eye Care Pllc and accepts Medicare assignment.

Frequently performed procedures and clinical services include established patient outpatient office visit, photography of the retina, imaging of optic nerve. Full Medicare procedure pricing transparency rates and service volume details are listed on this profile.

Practice Location & Contact Primary Location

Practice Address

1226 Sand Beach Rd

Bad Axe, MI 484138817

Telephone 9892696222

Fax 9892694278

Associated Practice Facility / Clinic

🏢 Messing Family Eye Care Pllc Facility NPI 1821857244

Medicare Profile & Education

Medical School

Ferris State College - College Of Optometry

Graduation Year

1999

Medicare Assignment

✓ Accepts Assignment

Telehealth Flag

In-Person Only

Specialty Benchmarks & Practice Insights

Comparative analytics for Optometrist in Bad Axe, MI

Senior Veteran Specialist (>20 Yrs)

Practitioner Clinical Experience

27 Yrs +9.7 yrs vs City Avg

City Avg: 17.3 Yrs

State Avg: 21.1 Yrs

Regional Practice Density

6 Specialists

Practicing in Bad Axe, MI (2032 Statewide)

Telehealth Adoption Rate

0.0% Regional Adoption

In-Person Office Visits Only

Medicare Pricing Discount

27.9% Avg Savings

Under CMS Medicare Fee Schedule vs Standard Submitted Charges

Clinical Seniority & Experience Comparison

Dr. Messing (27 Years) 27 Yrs

Bad Axe Specialty Average (17.3 Years) 17.3 Yrs

Performed Procedures & Service Volume

Top Medicare Part B procedures performed by this practitioner

CMS Official Data (2024)

Reporting Year:

HCPCS Code & Description	Services	Patients	Submitted Charge	Medicare Allowed
99214 Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more	242	194	$139.61	$121.66
99213 Established patient office or other outpatient visit, typically 15 minutes	213	205	$114.25	$86.13
92250 Photography of the retina	118	115	$89.58	$34.42
92133 Imaging of optic nerve	89	80	$74.61	$33.67
99212 Established patient office or other outpatient visit with straightforward medical decision making, if using time, 10 minutes or more	79	64	$64.24	$53.16
99203 New patient office or other outpatient visit with low level of medical decision making, if using time, 30 minutes or more	64	64	$124.45	$105.98
92134 Imaging of retina	62	60	$74.66	$37.55
99204 New patient office or other outpatient visit with moderate level of medical decision making, if using time, 45 minutes or more	23	23	$165.00	$160.03
92083 Exam of visual field with extended testing	16	16	$105.00	$58.44
99202 New patient office or other outpatient visit, typically 20 minutes	13	13	$102.00	$68.01

HCPCS Code & Description	Services	Patients	Submitted Charge	Medicare Allowed
99213 Established patient office or other outpatient visit, typically 15 minutes	196	191	$103.71	$86.15
99214 Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more	178	140	$135.00	$121.94
99203 New patient office or other outpatient visit with low level of medical decision making, if using time, 30 minutes or more	86	86	$120.06	$107.42
92250 Photography of the retina	80	79	$85.00	$35.13
92133 Imaging of optic nerve	49	42	$68.00	$34.29
92134 Imaging of retina	39	39	$68.00	$37.91
99212 Established patient office or other outpatient visit with straightforward medical decision making, if using time, 10 minutes or more	35	34	$60.00	$53.54
92012 Established patient problem focused exam of visual system	21	18	$110.00	$84.30
66984 Removal of cataract with insertion of lens	18	12	$120.00	$69.40
92083 Exam of visual field with extended testing	14	13	$95.00	$58.23
92060 Exam to measure eye deviation and range of motion	12	12	$88.00	$59.35

HCPCS Code & Description	Services	Patients	Submitted Charge	Medicare Allowed
99213 Established patient office or other outpatient visit, typically 15 minutes	213	206	$100.42	$87.34
99214 Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more	176	140	$135.00	$123.24
92250 Photography of the retina	111	107	$85.00	$35.24
99203 New patient office or other outpatient visit with low level of medical decision making, if using time, 30 minutes or more	81	81	$118.88	$107.97
66984 Removal of cataract with insertion of lens	52	31	$120.00	$64.10
92133 Imaging of optic nerve	52	50	$68.00	$34.77
92012 Established patient problem focused exam of visual system	33	31	$109.70	$84.62
99212 Established patient office or other outpatient visit with straightforward medical decision making, if using time, 10 minutes or more	31	29	$60.00	$54.13
92134 Imaging of retina	30	30	$68.00	$38.60
92083 Exam of visual field with extended testing	19	19	$95.00	$58.90

HCPCS Code & Description	Services	Patients	Submitted Charge	Medicare Allowed
99213 Established patient office or other outpatient visit, typically 15 minutes	256	251	$94.00	$88.29
99214 Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more	173	137	$133.87	$125.38
99203 New patient office or other outpatient visit with low level of medical decision making, if using time, 30 minutes or more	90	90	$115.00	$108.95
92250 Photography of the retina	83	81	$85.00	$37.53
66984 Removal of cataract with insertion of lens	56	31	$120.00	$70.10
92133 Imaging of optic nerve	50	46	$68.00	$35.11
92134 Imaging of retina	43	41	$68.00	$39.27
99212 Established patient office or other outpatient visit with straightforward medical decision making, if using time, 10 minutes or more	36	31	$56.81	$53.31
92012 Established patient problem focused exam of visual system	33	31	$94.55	$85.92
92083 Exam of visual field with extended testing	20	18	$95.00	$60.09
92060 Exam to measure eye deviation and range of motion	14	14	$88.00	$60.68

HCPCS Code & Description	Services	Patients	Submitted Charge	Medicare Allowed
99213 Established patient office or other outpatient visit, typically 15 minutes	225	222	$93.80	$72.85
99214 Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more	141	118	$120.00	$105.90
92250 Photography of the retina	95	94	$85.00	$43.12
99203 New patient office or other outpatient visit with low level of medical decision making, if using time, 30 minutes or more	69	69	$114.91	$104.64
92133 Imaging of optic nerve	48	44	$68.00	$34.95
92134 Imaging of retina	46	45	$68.00	$39.26
66984 Removal of cataract with insertion of lens	43	28	$120.00	$73.56
92012 Established patient problem focused exam of visual system	38	37	$92.53	$84.43
92083 Exam of visual field with extended testing	24	23	$95.00	$60.33
99212 Established patient office or other outpatient visit with straightforward medical decision making, if using time, 10 minutes or more	23	23	$50.22	$43.83

HCPCS Code & Description	Services	Patients	Submitted Charge	Medicare Allowed
99213 Established patient office or other outpatient visit, typically 15 minutes	300	294	$85.00	$71.47
99214 Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more	161	125	$120.00	$104.73
92250 Photography of the retina	101	100	$85.00	$47.75
99203 New patient office or other outpatient visit with low level of medical decision making, if using time, 30 minutes or more	98	98	$112.00	$104.45
66984 Removal of cataract with insertion of lens	82	48	$120.00	$82.30
92012 Established patient problem focused exam of visual system	53	50	$80.00	$78.99
92134 Imaging of retina	50	48	$68.00	$39.30
92133 Imaging of optic nerve	47	44	$68.00	$34.99
99212 Established patient office or other outpatient visit with straightforward medical decision making, if using time, 10 minutes or more	37	35	$50.00	$43.02
92083 Exam of visual field with extended testing	21	19	$95.00	$60.61

HCPCS Code & Description	Services	Patients	Submitted Charge	Medicare Allowed
99213 Established patient office or other outpatient visit, typically 15 minutes	320	307	$85.00	$66.53
99214 Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more	169	129	$119.01	$98.13
92250 Photography of the retina	115	111	$83.96	$50.98
66984 Removal of cataract with insertion of lens	74	44	$120.00	$74.36
99203 New patient office or other outpatient visit with low level of medical decision making, if using time, 30 minutes or more	62	62	$112.00	$98.52
92133 Imaging of optic nerve	47	45	$68.00	$33.68
92012 Established patient problem focused exam of visual system	45	36	$78.44	$76.72
92134 Imaging of retina	44	43	$68.00	$37.60
99212 Established patient office or other outpatient visit with straightforward medical decision making, if using time, 10 minutes or more	27	26	$50.00	$39.71
92083 Exam of visual field with extended testing	22	21	$93.18	$57.49
92060 Exam to measure eye deviation and range of motion	11	11	$71.09	$58.94

HCPCS Code & Description	Services	Patients	Submitted Charge	Medicare Allowed
99213 Established patient office or other outpatient visit, typically 15 minutes	328	313	$85.00	$67.95
99214 Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more	159	120	$112.05	$100.22
92250 Photography of the retina	93	92	$75.00	$59.91
66984 Removal of cataract with insertion of lens	60	37	$120.00	$74.72
99203 New patient office or other outpatient visit with low level of medical decision making, if using time, 30 minutes or more	60	60	$112.00	$100.69
92012 Established patient problem focused exam of visual system	40	38	$70.00	$69.02
92134 Imaging of retina	39	39	$68.00	$37.87
92133 Imaging of optic nerve	34	33	$68.00	$34.44
99212 Established patient office or other outpatient visit with straightforward medical decision making, if using time, 10 minutes or more	30	30	$50.00	$40.26
92083 Exam of visual field with extended testing	19	19	$85.00	$58.23
92060 Exam to measure eye deviation and range of motion	14	13	$62.00	$60.14

Medical Specialties & State Licenses

CMS Verified: 2026-02-18

Optometrist Primary Specialty

NUCC Taxonomy Code: 152W00000X

State License MI KM004019

Doctors of optometry (ODs) are the primary health care professionals for the eye. Optometrists examine, diagnose, treat, and manage diseases, injuries, and disorders of the visual system, the eye, and associated structures as well as identify related systemic conditions affecting the eye. An optometrist has completed pre-professional undergraduate education in a college or university and four years of professional education at a college of optometry, leading to the doctor of optometry (O.D.) degree. Some optometrists complete an optional residency in a specific area of practice. Optometrists are eye health care professionals state-licensed to diagnose and treat diseases and disorders of the eye and visual system.

Hospital & Practice Group Affiliations

Messing Family Eye Care Pllc

1226 Sand Beach Rd, Bad Axe, MI 484138817

Phone: 9892696222

Practice Associates & Co-Workers

Healthcare professionals and specialists practicing at this location or sharing practice phone/fax

2 Associated Practitioners

Dr. Rita Messing , OD

Optometrist

NPI 1477611010

Doctor of Optometry

Dr. Ashley Kerr-Franzel , OD

Optometrist

NPI 1902699333

Doctor of Optometry

Career & Practice History Timeline

Chronological log of verified NPI updates, location relocations, credentials, and registry changes

8 Historical Events

📍

Updated Practice Location February 18, 2026

Registered at 1226 SAND BEACH RD, BAD AXE, MI 484138817 (Tel: 9892696222)

📍

Updated Business Mailing Address February 18, 2026

Registered at 1226 SAND BEACH RD, BAD AXE, MI 484138817 (Tel: 9892696222)

✅

NPI Profile Active December 23, 2008

NPI status registered as active in NPPES database

📍

Updated Practice Location December 23, 2008

Registered at 1226 SAND BEACH RD, BAD AXE, MI 48413 (Tel: 9892696222)

📍

Updated Business Mailing Address December 23, 2008

Registered at 1226 SAND BEACH RD, BAD AXE, MI 48413 (Tel: 9892696222)

👤

Provider Name / Credentials Updated December 23, 2008

Recorded as KEITH MESSING, OD

🎓

Medical Taxonomy / Specialty Registered (Primary Specialty) December 23, 2008

Optometrist (License #KM004019 in MI)

🟢

Initial NPI Registration & Enumeration October 19, 2006

First registered as active Individual Practitioner in NPPES Database.

Patient & Community Reviews

Verified patient ratings, medical care experiences, and facility photos

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NPI Administrative Meta

NPI Number: 1225110554

Entity Type:

Individual Provider Physician, Nurse Practitioner, or Solo Healthcare Professional (Type 1 NPI)

Enumeration Date: October 19, 2006

Last Update: February 18, 2026

Sole Proprietor: Yes

Update or Correct Profile

Mailing Address

1226 Sand Beach Rd

Bad Axe, MI 484138817

Phone: 9892696222

Public Domain Record This profile contains public domain information published by CMS and NPPES under the Freedom of Information Act (FOIA).

⚠️ Medical Disclaimer

This directory listing is for informational purposes only and does not constitute medical advice, diagnosis, or physician endorsement. If you are experiencing a medical emergency, please call 911 immediately.