Active NPI 1316196504 Individual Practitioner Female Practitioner

Dr. Emily Anne Coles , OD

Optometrist • Big Rapids, MI

✓ Accepts Medicare Assignment

Professional Overview & Biography Verified Profile Summary

Dr. Emily Coles, OD is a certified Optometrist practicing in Big Rapids, MI. With approximately 18 years of clinical experience since completing medical education in 2008, Dr. Coles delivers high-quality medical care to the local community at 207 N MICHIGAN AVE.

Dr. Coles is affiliated with Big Rapids Family Eye Care Pllc and accepts Medicare assignment.

Frequently performed procedures and clinical services include established patient outpatient office visit, photography of the retina, removal of cataract with insertion of lens. Full Medicare procedure pricing transparency rates and service volume details are listed on this profile.

Practice Location & Contact Primary Location

Practice Address

207 N Michigan Ave

Big Rapids, MI 493071809

Telephone 2317965321

Fax 2317962957

Associated Practice Facility / Clinic

🏢 Optometric Associates Of Big Rapids, Pc Facility NPI 1699855262

Medicare Profile & Education

Medical School

Other

Graduation Year

2008

Medicare Assignment

✓ Accepts Assignment

Telehealth Flag

In-Person Only

Specialty Benchmarks & Practice Insights

Comparative analytics for Optometrist in Big Rapids, MI

Established Specialist (10-20 Yrs)

Practitioner Clinical Experience

18 Yrs -1.2 yrs vs City Avg

City Avg: 19.2 Yrs

State Avg: 21.1 Yrs

Regional Practice Density

56 Specialists

Practicing in Big Rapids, MI (2032 Statewide)

Telehealth Adoption Rate

0.0% Regional Adoption

In-Person Office Visits Only

Medicare Pricing Discount

42.6% Avg Savings

Under CMS Medicare Fee Schedule vs Standard Submitted Charges

Clinical Seniority & Experience Comparison

Dr. Coles (18 Years) 18 Yrs

Big Rapids Specialty Average (19.2 Years) 19.2 Yrs

Performed Procedures & Service Volume

Top Medicare Part B procedures performed by this practitioner

CMS Official Data (2024)

Reporting Year:

HCPCS Code & Description	Services	Patients	Submitted Charge	Medicare Allowed
99214 Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more	73	71	$150.00	$121.88
99213 Established patient office or other outpatient visit, typically 15 minutes	63	41	$103.00	$84.66
92250 Photography of the retina	42	41	$160.00	$32.85
66984 Removal of cataract with insertion of lens	20	12	$180.00	$101.16

HCPCS Code & Description	Services	Patients	Submitted Charge	Medicare Allowed
99214 Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more	87	87	$145.00	$120.24
99213 Established patient office or other outpatient visit, typically 15 minutes	71	50	$100.00	$83.60
92250 Photography of the retina	58	57	$155.00	$34.48
66984 Removal of cataract with insertion of lens	24	13	$175.00	$90.86
99203 New patient office or other outpatient visit with low level of medical decision making, if using time, 30 minutes or more	18	18	$145.00	$107.13
92134 Imaging of retina	15	11	$100.00	$25.87

HCPCS Code & Description	Services	Patients	Submitted Charge	Medicare Allowed
99214 Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more	68	67	$145.00	$121.97
99213 Established patient office or other outpatient visit, typically 15 minutes	51	35	$100.00	$87.08
92250 Photography of the retina	28	28	$155.00	$34.10
99203 New patient office or other outpatient visit with low level of medical decision making, if using time, 30 minutes or more	15	15	$145.00	$101.04

HCPCS Code & Description	Services	Patients	Submitted Charge	Medicare Allowed
99214 Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more	59	55	$145.00	$124.37
92250 Photography of the retina	35	33	$155.00	$37.53
99213 Established patient office or other outpatient visit, typically 15 minutes	31	30	$100.00	$88.51
99203 New patient office or other outpatient visit with low level of medical decision making, if using time, 30 minutes or more	12	12	$145.00	$108.95

HCPCS Code & Description	Services	Patients	Submitted Charge	Medicare Allowed
99214 Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more	44	44	$145.00	$105.93
99213 Established patient office or other outpatient visit, typically 15 minutes	21	19	$100.00	$72.73
92250 Photography of the retina	15	15	$155.00	$43.18
99203 New patient office or other outpatient visit with low level of medical decision making, if using time, 30 minutes or more	13	13	$145.00	$104.68

HCPCS Code & Description	Services	Patients	Submitted Charge	Medicare Allowed
99213 Established patient office or other outpatient visit, typically 15 minutes	60	43	$97.60	$71.28
99214 Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more	33	32	$138.45	$104.59
92250 Photography of the retina	23	22	$147.17	$47.68

HCPCS Code & Description	Services	Patients	Submitted Charge	Medicare Allowed
99214 Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more	59	58	$118.00	$100.82
92250 Photography of the retina	43	42	$122.67	$50.91
99213 Established patient office or other outpatient visit, typically 15 minutes	38	34	$82.00	$66.94
99203 New patient office or other outpatient visit with low level of medical decision making, if using time, 30 minutes or more	15	15	$122.00	$100.96

HCPCS Code & Description	Services	Patients	Submitted Charge	Medicare Allowed
99214 Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more	55	51	$118.00	$93.74
99213 Established patient office or other outpatient visit, typically 15 minutes	43	28	$82.00	$63.45
99203 New patient office or other outpatient visit with low level of medical decision making, if using time, 30 minutes or more	18	18	$122.00	$96.32

Medical Specialties & State Licenses

CMS Verified: 2024-01-05

Optometrist Primary Specialty

NUCC Taxonomy Code: 152W00000X

State License MI 4901004480

Doctors of optometry (ODs) are the primary health care professionals for the eye. Optometrists examine, diagnose, treat, and manage diseases, injuries, and disorders of the visual system, the eye, and associated structures as well as identify related systemic conditions affecting the eye. An optometrist has completed pre-professional undergraduate education in a college or university and four years of professional education at a college of optometry, leading to the doctor of optometry (O.D.) degree. Some optometrists complete an optional residency in a specific area of practice. Optometrists are eye health care professionals state-licensed to diagnose and treat diseases and disorders of the eye and visual system.

Hospital & Practice Group Affiliations

Big Rapids Family Eye Care Pllc

207 S Michigan Ave, Big Rapids, MI 493071809

Phone: 2317965321

Practice Associates & Co-Workers

Healthcare professionals and specialists practicing at this location or sharing practice phone/fax

1 Associated Practitioners

Dr. Thomas Klimek , OD

Optometrist

NPI 1508869272

Doctor of Optometry

Career & Practice History Timeline

Chronological log of verified NPI updates, location relocations, credentials, and registry changes

13 Historical Events

📍

Updated Practice Location January 08, 2024

Registered at 207 N MICHIGAN AVE, BIG RAPIDS, MI 493071809 (Tel: 2317965321)

📍

Updated Business Mailing Address January 08, 2024

Registered at 207 S MICHIGAN AVE, BIG RAPIDS, MI 493071809 (Tel: 2317965321)

✅

NPI Profile Active January 24, 2017

NPI status registered as active in NPPES database

📍

Updated Practice Location January 24, 2017

Registered at 120 N MICHIGAN AVE, BIG RAPIDS, MI 493071457 (Tel: 2317965321)

📍

Updated Business Mailing Address January 24, 2017

Registered at 120 N MICHIGAN AVE, BIG RAPIDS, MI 493071457 (Tel: 2317965321)

👤

Provider Name / Credentials Updated January 24, 2017

Recorded as EMILY COLES, O.D.

🎓

Medical Taxonomy / Specialty Registered (Primary Specialty) January 24, 2017

Optometrist (License #4901004480 in MI)

✅

NPI Profile Active March 19, 2014

NPI status registered as active in NPPES database

📍

Updated Practice Location March 19, 2014

Registered at 120 N MICHIGAN AVE, BIG RAPIDS, MI 493071457 (Tel: 2317965321)

📍

Updated Business Mailing Address March 19, 2014

Registered at 120 N MICHIGAN AVE, BIG RAPIDS, MI 493071457 (Tel: 2317965321)

👤

Provider Name / Credentials Updated March 19, 2014

Recorded as EMILY COLES, O.D.

🎓

Medical Taxonomy / Specialty Registered (Primary Specialty) March 19, 2014

Optometrist (License #4901004480 in MI)

🟢

Initial NPI Registration & Enumeration September 12, 2008

First registered as active Individual Practitioner in NPPES Database.

Patient & Community Reviews

Verified patient ratings, medical care experiences, and facility photos

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NPI Administrative Meta

NPI Number: 1316196504

Entity Type:

Individual Provider Physician, Nurse Practitioner, or Solo Healthcare Professional (Type 1 NPI)

Enumeration Date: September 12, 2008

Last Update: January 08, 2024

Sole Proprietor: Yes

Update or Correct Profile

Mailing Address

207 S Michigan Ave

Big Rapids, MI 493071809

Phone: 2317965321

Public Domain Record This profile contains public domain information published by CMS and NPPES under the Freedom of Information Act (FOIA).

⚠️ Medical Disclaimer

This directory listing is for informational purposes only and does not constitute medical advice, diagnosis, or physician endorsement. If you are experiencing a medical emergency, please call 911 immediately.