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Active NPI 1144272618 Individual Practitioner Female Practitioner

Dr. Heidi Marie Gordon , OD

Optometrist • Lowell, MI

✓ Accepts Medicare Assignment

Professional Overview & Biography Verified Profile Summary

Dr. Heidi Gordon, OD is a certified Optometrist practicing in Lowell, MI. With approximately 25 years of clinical experience since graduating from Ferris State College - College Of Optometry in 2001, Dr. Gordon delivers high-quality medical care to the local community at 2186 W MAIN ST.

Dr. Gordon is affiliated with Richard H Benninger Mdpc and accepts Medicare assignment.

Frequently performed procedures and clinical services include established patient complete exam of visual system, established patient problem focused exam of visual system, imaging of optic nerve. Full Medicare procedure pricing transparency rates and service volume details are listed on this profile.

Practice Location & Contact Primary Location

Practice Address

2186 W Main St

Lowell, MI 493318637

Telephone 6168972020
Fax 6168972041
Associated Practice Facility / Clinic
🏢 Lowell Vision Center, P.c. Facility NPI 1659313286

Medicare Profile & Education

Medical School

Ferris State College - College Of Optometry

Graduation Year

2001

Medicare Assignment

✓ Accepts Assignment

Telehealth Flag

In-Person Only

Specialty Benchmarks & Practice Insights

Comparative analytics for Optometrist in Lowell, MI

Senior Veteran Specialist (>20 Yrs)
Practitioner Clinical Experience
25 Yrs +9.5 yrs vs City Avg
City Avg: 15.5 Yrs
State Avg: 21.1 Yrs
Regional Practice Density
4 Specialists

Practicing in Lowell, MI (2032 Statewide)

Telehealth Adoption Rate
0.0% Regional Adoption

In-Person Office Visits Only

Medicare Pricing Discount
39.6% Avg Savings

Under CMS Medicare Fee Schedule vs Standard Submitted Charges

Clinical Seniority & Experience Comparison

Dr. Gordon (25 Years) 25 Yrs
Lowell Specialty Average (15.5 Years) 15.5 Yrs

Performed Procedures & Service Volume

Top Medicare Part B procedures performed by this practitioner

CMS Official Data (2024)
Reporting Year:
HCPCS Code & Description Services Patients Submitted Charge Medicare Allowed
92014 Established patient complete exam of visual system
25 25 $165.00 $117.97
92012 Established patient problem focused exam of visual system
22 20 $120.00 $83.41
92133 Imaging of optic nerve
19 19 $135.00 $34.12
99214 Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more
12 12 $165.00 $117.67

Medical Specialties & State Licenses

Optometrist Primary Specialty

NUCC Taxonomy Code: 152W00000X

State License MI 4901004101

Doctors of optometry (ODs) are the primary health care professionals for the eye. Optometrists examine, diagnose, treat, and manage diseases, injuries, and disorders of the visual system, the eye, and associated structures as well as identify related systemic conditions affecting the eye. An optometrist has completed pre-professional undergraduate education in a college or university and four years of professional education at a college of optometry, leading to the doctor of optometry (O.D.) degree. Some optometrists complete an optional residency in a specific area of practice. Optometrists are eye health care professionals state-licensed to diagnose and treat diseases and disorders of the eye and visual system.

Hospital & Practice Group Affiliations

Richard H Benninger Mdpc

833 Michigan St Ne, Grand Rapids, MI 495032578

Phone: 6164593713

Practice Associates & Co-Workers

Healthcare professionals and specialists practicing at this location or sharing practice phone/fax

2 Associated Practitioners
NPI 1063038511

Doctor of Optometry

NPI 1710290507

Doctor of Optometry

Career & Practice History Timeline

Chronological log of verified NPI updates, location relocations, credentials, and registry changes

6 Historical Events
NPI Profile Active July 08, 2007

NPI status registered as active in NPPES database

📍
Updated Practice Location July 08, 2007

Registered at 2186 W MAIN ST, LOWELL, MI 493318637 (Tel: 6168972020)

📍
Updated Business Mailing Address July 08, 2007

Registered at 5157 CLEAR RIDGE DR SE, ADA, MI 493018365 (Tel: 6168680703)

👤
Provider Name / Credentials Updated July 08, 2007

Recorded as HEIDI GORDON, O.D.

🎓
Medical Taxonomy / Specialty Registered (Primary Specialty) July 08, 2007

Optometrist (License #4901004101 in MI)

🟢
Initial NPI Registration & Enumeration May 16, 2006

First registered as active Individual Practitioner in NPPES Database.

Patient & Community Reviews

Verified patient ratings, medical care experiences, and facility photos

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NPI Administrative Meta

NPI Number: 1144272618
Entity Type:
Individual Provider Physician, Nurse Practitioner, or Solo Healthcare Professional (Type 1 NPI)
Enumeration Date: May 16, 2006
Last Update: July 13, 2026
Sole Proprietor: No

Mailing Address

5157 Clear Ridge Dr Se

Ada, MI 493018365

Phone: 6168680703

Public Domain Record This profile contains public domain information published by CMS and NPPES under the Freedom of Information Act (FOIA).
⚠️ Medical Disclaimer

This directory listing is for informational purposes only and does not constitute medical advice, diagnosis, or physician endorsement. If you are experiencing a medical emergency, please call 911 immediately.