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Active NPI 1902406721 Individual Practitioner Male Practitioner

Dr. William Carey Brice , OD

Optometrist • Athens, TX

Professional Overview & Biography Verified Profile Summary

Dr. William Brice, OD is a certified Optometrist practicing in Athens, TX. With approximately 6 years of clinical experience since graduating from Kentucky School Of Medicine in 2020, Dr. Brice delivers high-quality medical care to the local community at 1240 S PALESTINE ST.

Dr. Brice does not directly accept Medicare assignment.

Frequently performed procedures and clinical services include established patient complete exam of visual system, imaging of retina, established patient problem focused exam of visual system. Full Medicare procedure pricing transparency rates and service volume details are listed on this profile.

Practice Location & Contact Primary Location

Practice Address

1240 S Palestine St

Athens, TX 757513619

Telephone 9035260444
Associated Practice Facility / Clinic
🏢 Charles L. Heaton , M.d. P.a. Facility NPI 1710403738

Medicare Profile & Education

Medical School

Kentucky School Of Medicine

Graduation Year

2020

Medicare Assignment

Not Specified

Telehealth Flag

In-Person Only

Specialty Benchmarks & Practice Insights

Comparative analytics for Optometrist in Athens, TX

Experienced Practitioner (5-10 Yrs)
Practitioner Clinical Experience
6 Yrs -4.0 yrs vs City Avg
City Avg: 10.0 Yrs
State Avg: 19.5 Yrs
Regional Practice Density
6 Specialists

Practicing in Athens, TX (5156 Statewide)

Telehealth Adoption Rate
0.0% Regional Adoption

In-Person Office Visits Only

Medicare Pricing Discount
61.2% Avg Savings

Under CMS Medicare Fee Schedule vs Standard Submitted Charges

Clinical Seniority & Experience Comparison

Dr. Brice (6 Years) 6 Yrs
Athens Specialty Average (10.0 Years) 10.0 Yrs

Performed Procedures & Service Volume

Top Medicare Part B procedures performed by this practitioner

CMS Official Data (2024)
Reporting Year:
HCPCS Code & Description Services Patients Submitted Charge Medicare Allowed
92014 Established patient complete exam of visual system
1,149 1,092 $295.00 $121.24
92134 Imaging of retina
662 616 $110.00 $38.89
92012 Established patient problem focused exam of visual system
290 225 $190.00 $85.74
92133 Imaging of optic nerve
195 186 $110.00 $35.03
92004 New patient complete exam of visual system
183 183 $325.00 $143.98
92083 Exam of visual field with extended testing
153 146 $180.00 $60.62
99214 Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more
111 100 $225.00 $124.07
76514 Ultrasound scan of cornea to determine thickness
20 20 $50.00 $10.35
67820 Removal of eyelashes using forceps
19 13 $145.26 $21.13
92002 New patient problem focused exam of visual system
18 18 $195.00 $81.33
92250 Photography of the retina
13 11 $130.00 $35.48

Medical Specialties & State Licenses

CMS Verified: 2026-03-27
Optometrist Primary Specialty

NUCC Taxonomy Code: 152W00000X

State License TX 10101TG

Doctors of optometry (ODs) are the primary health care professionals for the eye. Optometrists examine, diagnose, treat, and manage diseases, injuries, and disorders of the visual system, the eye, and associated structures as well as identify related systemic conditions affecting the eye. An optometrist has completed pre-professional undergraduate education in a college or university and four years of professional education at a college of optometry, leading to the doctor of optometry (O.D.) degree. Some optometrists complete an optional residency in a specific area of practice. Optometrists are eye health care professionals state-licensed to diagnose and treat diseases and disorders of the eye and visual system.

Practice Associates & Co-Workers

Healthcare professionals and specialists practicing at this location or sharing practice phone/fax

14 Associated Practitioners
NPI 1023937596

Doctor of Optometry

NPI 1134566391

Doctor of Optometry

NPI 1184065526

Doctor of Optometry

NPI 1184627044

Doctor of Optometry

NPI 1184936353

Doctor of Optometry

NPI 1326041377

Doctor of Medicine (M.D.)

Career & Practice History Timeline

Chronological log of verified NPI updates, location relocations, credentials, and registry changes

8 Historical Events
📍
Updated Business Mailing Address August 28, 2025

Registered at 3355 EARL CAMPBELL PKWY, TYLER, TX 757018435 (Tel: 9035260444)

🎓
Medical Taxonomy / Specialty Registered (Primary Specialty) May 03, 2023

Optometrist (License #10101TG in TX)

NPI Profile Active October 30, 2020

NPI status registered as active in NPPES database

📍
Updated Practice Location October 30, 2020

Registered at 1240 S PALESTINE ST, ATHENS, TX 757513619 (Tel: 9036758111)

📍
Updated Business Mailing Address October 30, 2020

Registered at 3415 GOLDEN RD, TYLER, TX 757018355 (Tel: 9035260444)

👤
Provider Name / Credentials Updated October 30, 2020

Recorded as WILLIAM BRICE, OD

🎓
Medical Taxonomy / Specialty Registered (Primary Specialty) October 30, 2020

Optometrist (License #10101T in TX)

🟢
Initial NPI Registration & Enumeration October 30, 2020

First registered as active Individual Practitioner in NPPES Database.

Patient & Community Reviews

Verified patient ratings, medical care experiences, and facility photos

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NPI Administrative Meta

NPI Number: 1902406721
Entity Type:
Individual Provider Physician, Nurse Practitioner, or Solo Healthcare Professional (Type 1 NPI)
Enumeration Date: October 30, 2020
Last Update: March 27, 2026
Sole Proprietor: No

Mailing Address

3355 Earl Campbell Pkwy

Tyler, TX 757018435

Phone: 9035260444

Public Domain Record This profile contains public domain information published by CMS and NPPES under the Freedom of Information Act (FOIA).
⚠️ Medical Disclaimer

This directory listing is for informational purposes only and does not constitute medical advice, diagnosis, or physician endorsement. If you are experiencing a medical emergency, please call 911 immediately.