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Active NPI 1588771414 Individual Practitioner Male Practitioner

Dr. Brian Farnsworth Rowley , OD

Optometrist • Payson, UT

✓ Accepts Medicare Assignment

Professional Overview & Biography Verified Profile Summary

Dr. Brian Rowley, OD is a certified Optometrist practicing in Payson, UT. With approximately 24 years of clinical experience since graduating from Pacific University - College Of Optometry in 2002, Dr. Rowley delivers high-quality medical care to the local community at 675 S 100 W STE 3.

Dr. Rowley accepts Medicare assignment.

Frequently performed procedures and clinical services include established patient complete exam of visual system, established patient outpatient office visit, photography of content of eyes. Full Medicare procedure pricing transparency rates and service volume details are listed on this profile.

Practice Location & Contact Primary Location

Practice Address

675 S 100 W Ste 3

Payson, UT 846512883

Telephone 8014650355
Fax 8014659238
Associated Practice Facility / Clinic
🏢 Apple Valley Vision Llc Facility NPI 1356400337

Medicare Profile & Education

Medical School

Pacific University - College Of Optometry

Graduation Year

2002

Medicare Assignment

✓ Accepts Assignment

Telehealth Flag

In-Person Only

Specialty Benchmarks & Practice Insights

Comparative analytics for Optometrist in Payson, UT

Senior Veteran Specialist (>20 Yrs)
Practitioner Clinical Experience
24 Yrs Matches City Avg
City Avg: 24.0 Yrs
State Avg: 19.7 Yrs
Regional Practice Density
3 Specialists

Practicing in Payson, UT (484 Statewide)

Telehealth Adoption Rate
0.0% Regional Adoption

In-Person Office Visits Only

Medicare Pricing Discount
31.4% Avg Savings

Under CMS Medicare Fee Schedule vs Standard Submitted Charges

Clinical Seniority & Experience Comparison

Dr. Rowley (24 Years) 24 Yrs
Payson Specialty Average (24.0 Years) 24.0 Yrs

Performed Procedures & Service Volume

Top Medicare Part B procedures performed by this practitioner

CMS Official Data (2024)
Reporting Year:
HCPCS Code & Description Services Patients Submitted Charge Medicare Allowed
92014 Established patient complete exam of visual system
81 79 $170.00 $118.21
99213 Established patient office or other outpatient visit, typically 15 minutes
53 32 $105.00 $86.14
92285 Photography of content of eyes
50 27 $50.00 $21.35
92250 Photography of the retina
29 27 $100.00 $33.57
99214 Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more
28 19 $140.00 $121.72
92004 New patient complete exam of visual system
11 11 $195.00 $140.29

Medical Specialties & State Licenses

Optometrist Primary Specialty

NUCC Taxonomy Code: 152W00000X

State License UT 5147143-9934

Doctors of optometry (ODs) are the primary health care professionals for the eye. Optometrists examine, diagnose, treat, and manage diseases, injuries, and disorders of the visual system, the eye, and associated structures as well as identify related systemic conditions affecting the eye. An optometrist has completed pre-professional undergraduate education in a college or university and four years of professional education at a college of optometry, leading to the doctor of optometry (O.D.) degree. Some optometrists complete an optional residency in a specific area of practice. Optometrists are eye health care professionals state-licensed to diagnose and treat diseases and disorders of the eye and visual system.

Optometrist - Corneal and Contact Management

NUCC Taxonomy Code: 152WC0802X

State License UT 5147143-9934

The professional activities performed by an Optometrist related to the fitting of contact lenses to an eye, ongoing evaluation of the cornea's ability to sustain successful contact lens wear, and treatment of any external eye or corneal condition which can affect contact lens wear.

Optometrist - Low Vision Rehabilitation

NUCC Taxonomy Code: 152WL0500X

State License UT 5147143-9934

Optometrists who specialize in low-vision care having training to assess visual function, prescribe low-vision devices, develop treatment plans, and recommend other vision rehabilitation services.

Optometrist - Pediatrics

NUCC Taxonomy Code: 152WP0200X

State License UT 5147143-9934

Optometrists who work in Pediatrics are concerned with the prevention, development, diagnosis, and treatment of visual problems in children.

Optometrist - Sports Vision

NUCC Taxonomy Code: 152WS0006X

State License UT 5147143-9934

An optometrist who offers services designed to care for unique vision care needs of athletes, which may include one of more of the following services: corrective vision care unique to a specific sporting environment; protective eyewear for the prevention of sports-related injuries; vision enhancement - which may include vision therapy and techniques to improve visual skills specific to the athlete's sport.

Optometrist - Vision Therapy

NUCC Taxonomy Code: 152WV0400X

State License UT 5147143-9934

Optometrists who specialize in vision therapy as a treatment process used to improve vision function. It includes a broad range of developmental and rehabilitative treatment programs individually prescribed to remediate specific sensory, motor and/or visual perceptual dysfunctions.

Optometrist - Occupational Vision

NUCC Taxonomy Code: 152WX0102X

State License UT 5147143-9934

Optometrists who work in Occupational Vision, the branch of environmental optometry, consider all aspects of the relationship between work and vision, visual performances, eye safety, and health.

Additional State Medicaid & Healthcare Payer Identifiers

Medicaid State Provider ID
U67146 (UT)

Practice Associates & Co-Workers

Healthcare professionals and specialists practicing at this location or sharing practice phone/fax

1 Associated Practitioners
NPI 1598557753

Doctor of Optometry

Career & Practice History Timeline

Chronological log of verified NPI updates, location relocations, credentials, and registry changes

8 Historical Events
📍
Updated Business Mailing Address March 21, 2018

Registered at 539 S 100 W, PAYSON, UT 846512865 (Tel: 8014650355)

🎓
Medical Taxonomy / Specialty Registered (Primary Specialty) March 21, 2018

Optometrist (License #5147143-9934 in UT)

NPI Profile Active January 29, 2008

NPI status registered as active in NPPES database

📍
Updated Practice Location January 29, 2008

Registered at 675 S 100 W STE 3, PAYSON, UT 846512883 (Tel: 8014650355)

📍
Updated Business Mailing Address January 29, 2008

Registered at 675 S 100 W STE 3, PAYSON, UT 846512883 (Tel: 8014650355)

👤
Provider Name / Credentials Updated January 29, 2008

Recorded as BRIAN ROWLEY, O.D.

🎓
Medical Taxonomy / Specialty Registered (Primary Specialty) January 29, 2008

Optometrist (License #5147143-9934 in UT)

🟢
Initial NPI Registration & Enumeration August 24, 2006

First registered as active Individual Practitioner in NPPES Database.

Patient & Community Reviews

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NPI Administrative Meta

NPI Number: 1588771414
Entity Type:
Individual Provider Physician, Nurse Practitioner, or Solo Healthcare Professional (Type 1 NPI)
Enumeration Date: August 24, 2006
Last Update: March 21, 2018
Sole Proprietor: Yes

Mailing Address

539 S 100 W

Payson, UT 846512865

Phone: 8014650355

Public Domain Record This profile contains public domain information published by CMS and NPPES under the Freedom of Information Act (FOIA).
⚠️ Medical Disclaimer

This directory listing is for informational purposes only and does not constitute medical advice, diagnosis, or physician endorsement. If you are experiencing a medical emergency, please call 911 immediately.