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Active NPI 1831287358 Individual Practitioner Male Practitioner

Dr. Leonard Brinkley Whiteside , OD

Optometrist • Henrico, VA

✓ Accepts Medicare Assignment

Professional Overview & Biography Verified Profile Summary

Dr. Leonard Whiteside, OD is a certified Optometrist practicing in Henrico, VA. With approximately 36 years of clinical experience since graduating from Southern College Of Optometry in 1990, Dr. Whiteside delivers high-quality medical care to the local community at 12018 W BROAD ST.

Dr. Whiteside is affiliated with Myeyedr Optometry Of Virginia, Pllc and accepts Medicare assignment.

Frequently performed procedures and clinical services include established patient complete exam of visual system, new patient complete exam of visual system, established patient outpatient office visit. Full Medicare procedure pricing transparency rates and service volume details are listed on this profile.

Practice Location & Contact Primary Location

Practice Address

12018 W Broad St
Suite 100

Henrico, VA 232337689

Telephone 8042871380
Fax 8042871384
Associated Practice Facility / Clinic

Medicare Profile & Education

Medical School

Southern College Of Optometry

Graduation Year

1990

Medicare Assignment

✓ Accepts Assignment

Telehealth Flag

In-Person Only

Specialty Benchmarks & Practice Insights

Comparative analytics for Optometrist in Henrico, VA

Senior Veteran Specialist (>20 Yrs)
Practitioner Clinical Experience
36 Yrs +12.6 yrs vs City Avg
City Avg: 23.4 Yrs
State Avg: 20.6 Yrs
Regional Practice Density
7 Specialists

Practicing in Henrico, VA (1522 Statewide)

Telehealth Adoption Rate
0.0% Regional Adoption

In-Person Office Visits Only

Medicare Pricing Discount
1.1% Avg Savings

Under CMS Medicare Fee Schedule vs Standard Submitted Charges

Clinical Seniority & Experience Comparison

Dr. Whiteside (36 Years) 36 Yrs
Henrico Specialty Average (23.4 Years) 23.4 Yrs

Performed Procedures & Service Volume

Top Medicare Part B procedures performed by this practitioner

CMS Official Data (2024)
Reporting Year:
HCPCS Code & Description Services Patients Submitted Charge Medicare Allowed
92014 Established patient complete exam of visual system
88 88 $119.00 $117.70
92004 New patient complete exam of visual system
54 54 $145.00 $143.48
99213 Established patient office or other outpatient visit, typically 15 minutes
14 14 $72.00 $70.93
99212 Established patient office or other outpatient visit with straightforward medical decision making, if using time, 10 minutes or more
14 13 $45.00 $44.54

Medical Specialties & State Licenses

Optometrist Primary Specialty

NUCC Taxonomy Code: 152W00000X

State License VA 0618000199

Doctors of optometry (ODs) are the primary health care professionals for the eye. Optometrists examine, diagnose, treat, and manage diseases, injuries, and disorders of the visual system, the eye, and associated structures as well as identify related systemic conditions affecting the eye. An optometrist has completed pre-professional undergraduate education in a college or university and four years of professional education at a college of optometry, leading to the doctor of optometry (O.D.) degree. Some optometrists complete an optional residency in a specific area of practice. Optometrists are eye health care professionals state-licensed to diagnose and treat diseases and disorders of the eye and visual system.

Additional State Medicaid & Healthcare Payer Identifiers

Commercial Insurance / Payer ID Anthem
230283 (VA)

Hospital & Practice Group Affiliations

Myeyedr Optometry Of Virginia, Pllc

12241 W Broad St, Henrico, VA 232331063

Phone: 8048642020

Myeyedr Optometry Of Virginia, Pllc

129 E Ferrell St, South Hill, VA 239702101

Phone: 4344473220

Myeyedr Optometry Of Virginia, Pllc

44727 Brimfield Dr, Ashburn, VA 201475920

Phone: 5713854600

Practice Associates & Co-Workers

Healthcare professionals and specialists practicing at this location or sharing practice phone/fax

2 Associated Practitioners
NPI 1215012471

Doctor of Optometry

NPI 1942464227

Doctor of Medicine (M.D.)

Career & Practice History Timeline

Chronological log of verified NPI updates, location relocations, credentials, and registry changes

6 Historical Events
NPI Profile Active March 22, 2012

NPI status registered as active in NPPES database

📍
Updated Practice Location March 22, 2012

Registered at 12018 W BROAD ST, SUITE 100, HENRICO, VA 232337689 (Tel: 8042871380)

📍
Updated Business Mailing Address March 22, 2012

Registered at 400 WESTHAMPTON STA, RICHMOND, VA 232263330 (Tel: 8042874200)

👤
Provider Name / Credentials Updated March 22, 2012

Recorded as LEONARD WHITESIDE, OD

🎓
Medical Taxonomy / Specialty Registered (Primary Specialty) March 22, 2012

Optometrist (License #0618000199 in VA)

🟢
Initial NPI Registration & Enumeration October 10, 2006

First registered as active Individual Practitioner in NPPES Database.

Patient & Community Reviews

Verified patient ratings, medical care experiences, and facility photos

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NPI Administrative Meta

NPI Number: 1831287358
Entity Type:
Individual Provider Physician, Nurse Practitioner, or Solo Healthcare Professional (Type 1 NPI)
Enumeration Date: October 10, 2006
Last Update: March 22, 2012
Sole Proprietor: No

Mailing Address

400 Westhampton Sta

Richmond, VA 232263330

Phone: 8042874200

Public Domain Record This profile contains public domain information published by CMS and NPPES under the Freedom of Information Act (FOIA).
⚠️ Medical Disclaimer

This directory listing is for informational purposes only and does not constitute medical advice, diagnosis, or physician endorsement. If you are experiencing a medical emergency, please call 911 immediately.