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Active NPI 1316991698 Individual Practitioner Male Practitioner

Dr. Brian F Cook , OD

Optometrist • Manitowoc, WI

✓ Accepts Medicare Assignment

Professional Overview & Biography Verified Profile Summary

Dr. Brian Cook, OD is a certified Optometrist practicing in Manitowoc, WI. With approximately 33 years of clinical experience since graduating from Illinois College Of Optometry At Chicago in 1993, Dr. Cook delivers high-quality medical care to the local community at 3415 CALUMET AVE.

Dr. Cook is affiliated with Shoptikal Llc and accepts Medicare assignment.

Frequently performed procedures and clinical services include established patient complete exam of visual system, established patient outpatient office visit, exam of visual field with extended testing. Full Medicare procedure pricing transparency rates and service volume details are listed on this profile.

Practice Location & Contact Primary Location

Practice Address

3415 Calumet Ave

Manitowoc, WI 542205427

Telephone 9206832244
Fax 9206847706
Associated Practice Facility / Clinic

Medicare Profile & Education

Medical School

Illinois College Of Optometry At Chicago

Graduation Year

1993

Medicare Assignment

✓ Accepts Assignment

Telehealth Flag

In-Person Only

Specialty Benchmarks & Practice Insights

Comparative analytics for Optometrist in Manitowoc, WI

Senior Veteran Specialist (>20 Yrs)
Practitioner Clinical Experience
33 Yrs +21.5 yrs vs City Avg
City Avg: 11.5 Yrs
State Avg: 21.0 Yrs
Regional Practice Density
9 Specialists

Practicing in Manitowoc, WI (1196 Statewide)

Telehealth Adoption Rate
0.0% Regional Adoption

In-Person Office Visits Only

Medicare Pricing Discount
11.5% Avg Savings

Under CMS Medicare Fee Schedule vs Standard Submitted Charges

Clinical Seniority & Experience Comparison

Dr. Cook (33 Years) 33 Yrs
Manitowoc Specialty Average (11.5 Years) 11.5 Yrs

Performed Procedures & Service Volume

Top Medicare Part B procedures performed by this practitioner

CMS Official Data (2024)
Reporting Year:
HCPCS Code & Description Services Patients Submitted Charge Medicare Allowed
92014 Established patient complete exam of visual system
159 158 $72.00 $71.16
99213 Established patient office or other outpatient visit, typically 15 minutes
47 36 $102.00 $85.52
92083 Exam of visual field with extended testing
26 19 $71.00 $59.88
92004 New patient complete exam of visual system
20 20 $72.00 $71.21
92133 Imaging of optic nerve
20 15 $41.00 $31.48
92134 Imaging of retina
18 17 $45.00 $37.43

Medical Specialties & State Licenses

Optometrist Primary Specialty

NUCC Taxonomy Code: 152W00000X

State License WI 2542

Doctors of optometry (ODs) are the primary health care professionals for the eye. Optometrists examine, diagnose, treat, and manage diseases, injuries, and disorders of the visual system, the eye, and associated structures as well as identify related systemic conditions affecting the eye. An optometrist has completed pre-professional undergraduate education in a college or university and four years of professional education at a college of optometry, leading to the doctor of optometry (O.D.) degree. Some optometrists complete an optional residency in a specific area of practice. Optometrists are eye health care professionals state-licensed to diagnose and treat diseases and disorders of the eye and visual system.

Additional State Medicaid & Healthcare Payer Identifiers

Medicaid State Provider ID
38589000 (WI)

Hospital & Practice Group Affiliations

Shoptikal Llc

6000 Monona Dr, Monona, WI 537163329

Phone: 6082229420

Practice Associates & Co-Workers

Healthcare professionals and specialists practicing at this location or sharing practice phone/fax

7 Associated Practitioners
NPI 1205875655

Doctor of Optometry

NPI 1285326975

Doctor of Optometry

Paul Gray

Pharmacist

NPI 1295171221
NPI 1346294741

Doctor of Optometry

NPI 1689928483

Registered Pharmacist

Jeffrey Pritzl

Pharmacist

NPI 1760812747

Career & Practice History Timeline

Chronological log of verified NPI updates, location relocations, credentials, and registry changes

6 Historical Events
NPI Profile Active July 08, 2007

NPI status registered as active in NPPES database

📍
Updated Practice Location July 08, 2007

Registered at 3415 CALUMET AVE, MANITOWOC, WI 542205427 (Tel: 9206832244)

📍
Updated Business Mailing Address July 08, 2007

Registered at 3415 CALUMET AVE, MANITOWOC, WI 542205427 (Tel: 9206832244)

👤
Provider Name / Credentials Updated July 08, 2007

Recorded as BRIAN COOK, O.D.

🎓
Medical Taxonomy / Specialty Registered (Primary Specialty) July 08, 2007

Optometrist (License #2542 in WI)

🟢
Initial NPI Registration & Enumeration May 20, 2006

First registered as active Individual Practitioner in NPPES Database.

Patient & Community Reviews

Verified patient ratings, medical care experiences, and facility photos

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NPI Administrative Meta

NPI Number: 1316991698
Entity Type:
Individual Provider Physician, Nurse Practitioner, or Solo Healthcare Professional (Type 1 NPI)
Enumeration Date: May 20, 2006
Last Update: July 13, 2026
Sole Proprietor: No

Mailing Address

3415 Calumet Ave

Manitowoc, WI 542205427

Phone: 9206832244

Public Domain Record This profile contains public domain information published by CMS and NPPES under the Freedom of Information Act (FOIA).
⚠️ Medical Disclaimer

This directory listing is for informational purposes only and does not constitute medical advice, diagnosis, or physician endorsement. If you are experiencing a medical emergency, please call 911 immediately.