Active NPI 1013983584 Individual Practitioner Female Practitioner

Dr. Heather Ad Potter , MD

Ophthalmology • Madison, WI

✓ Accepts Medicare Assignment Telehealth Available

Professional Overview & Biography Verified Profile Summary

Dr. Heather Potter, MD is a certified Ophthalmology practicing in Madison, WI. With approximately 25 years of clinical experience since graduating from University Of Iowa, Rj & L Carver College Of Medicine in 2001, Dr. Potter delivers high-quality medical care to the local community at 2880 UNIVERSITY AVE.

Dr. Potter is affiliated with University Of Wisconsin Medical Foundation Inc and accepts Medicare assignment . Telehealth and virtual consultation options are available for eligible patients.

Frequently performed procedures and clinical services include established patient outpatient office visit, visit complexity inherent to evaluation and management associated with medical care services that serve as the continuing focal point for all needed health care services and/or with medical care services that are part of ongoing care related to a patient's, measurement of corneal curvature and depth of eye. Full Medicare procedure pricing transparency rates and service volume details are listed on this profile.

Practice Location & Contact Primary Location

Practice Address

2880 University Ave

Madison, WI 53705

Telephone 6082637171

Fax 6082658060

Associated Practice Facility / Clinic

🏢 University Of Wisconsin Medical Foundation Inc Facility NPI 1043271034

Medicare Profile & Education

Medical School

University Of Iowa, Rj & L Carver College Of Medicine

Graduation Year

2001

Medicare Assignment

✓ Accepts Assignment

Telehealth Flag

Telehealth Services Available

Specialty Benchmarks & Practice Insights

Comparative analytics for Ophthalmology in Madison, WI

Senior Veteran Specialist (>20 Yrs)

Practitioner Clinical Experience

25 Yrs +4.0 yrs vs City Avg

City Avg: 21.0 Yrs

State Avg: 25.3 Yrs

Regional Practice Density

95 Specialists

Practicing in Madison, WI (464 Statewide)

Telehealth Adoption Rate

4.2% Regional Adoption

✓ Offers Virtual Consultations

Medicare Pricing Discount

88.3% Avg Savings

Under CMS Medicare Fee Schedule vs Standard Submitted Charges

Clinical Seniority & Experience Comparison

Dr. Potter (25 Years) 25 Yrs

Madison Specialty Average (21.0 Years) 21.0 Yrs

Performed Procedures & Service Volume

Top Medicare Part B procedures performed by this practitioner

CMS Official Data (2024)

Reporting Year:

HCPCS Code & Description	Services	Patients	Submitted Charge	Medicare Allowed
99214 Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more	319	278	$343.00	$92.74
G2211 Visit complexity inherent to evaluation and management associated with medical care services that serve as the continuing focal point for all needed health care services and/or with medical care services that are part of ongoing care related to a patient's	264	233	$35.00	$15.42
92136 Measurement of corneal curvature and depth of eye	248	148	$196.67	$29.24
88313 Special stained specimen slides to examine tissue including interpretation and report	243	173	$90.00	$11.03
66984 Removal of cataract with insertion of lens	220	142	$5725.00	$500.72
99213 Established patient office or other outpatient visit, typically 15 minutes	193	153	$234.00	$63.33
88305 Pathology examination of tissue using a microscope, intermediate complexity	120	112	$330.00	$34.36
92014 Established patient complete exam of visual system	111	111	$330.00	$78.05
92134 Imaging of retina	99	95	$142.78	$24.77
92083 Exam of visual field with extended testing	96	77	$171.02	$32.11
92025 Ct scan of cornea	76	66	$82.58	$19.95
92133 Imaging of optic nerve	72	72	$139.11	$20.90
88304 Pathology examination of tissue using a microscope, moderately low complexity	72	58	$202.00	$10.43
99204 New patient office or other outpatient visit with moderate level of medical decision making, if using time, 45 minutes or more	68	68	$535.00	$127.50
66821 Removal of recurring cataract in lens capsule using a laser	59	51	$2448.90	$322.31
68761 Closure of tear duct opening using plug	57	29	$1608.75	$154.46
66982 Complex removal of cataract with insertion of prosthetic lens	21	16	$6699.00	$691.31
99203 New patient office or other outpatient visit with low level of medical decision making, if using time, 30 minutes or more	17	17	$359.00	$78.91
92020 Examination of cornea and iris using lens device and slit lamp	16	16	$125.00	$19.08
92250 Photography of the retina	14	14	$103.35	$18.07
88342 Special stained specimen slides to examine tissue, initial procedure	11	11	$332.00	$32.39

HCPCS Code & Description	Services	Patients	Submitted Charge	Medicare Allowed
92136 Measurement of corneal curvature and depth of eye	293	180	$194.41	$29.71
66984 Removal of cataract with insertion of lens	234	150	$5573.00	$507.23
88313 Special stained specimen slides to examine tissue including interpretation and report	226	173	$90.00	$11.29
99214 Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more	204	196	$314.60	$94.84
99213 Established patient office or other outpatient visit, typically 15 minutes	186	157	$218.30	$64.15
92014 Established patient complete exam of visual system	155	153	$330.00	$80.16
88305 Pathology examination of tissue using a microscope, intermediate complexity	133	114	$330.00	$35.30
92083 Exam of visual field with extended testing	105	85	$162.73	$30.83
99204 New patient office or other outpatient visit with moderate level of medical decision making, if using time, 45 minutes or more	93	93	$494.30	$126.68
92133 Imaging of optic nerve	89	84	$139.30	$21.72
92134 Imaging of retina	87	82	$140.89	$24.80
68761 Closure of tear duct opening using plug	72	32	$1518.11	$148.99
88304 Pathology examination of tissue using a microscope, moderately low complexity	69	58	$202.00	$10.62
66821 Removal of recurring cataract in lens capsule using a laser	62	54	$2166.29	$302.66
92025 Ct scan of cornea	59	59	$80.18	$20.19
92004 New patient complete exam of visual system	21	21	$359.30	$100.09
99212 Established patient office or other outpatient visit with straightforward medical decision making, if using time, 10 minutes or more	14	14	$155.30	$34.63
92250 Photography of the retina	14	13	$128.00	$20.11
76514 Ultrasound scan of cornea to determine thickness	12	11	$97.00	$7.54
88342 Special stained specimen slides to examine tissue, initial procedure	12	12	$332.00	$32.99
92020 Examination of cornea and iris using lens device and slit lamp	11	11	$125.00	$19.47

HCPCS Code & Description	Services	Patients	Submitted Charge	Medicare Allowed
92136 Measurement of corneal curvature and depth of eye	253	157	$174.81	$30.20
99213 Established patient office or other outpatient visit, typically 15 minutes	231	185	$204.00	$66.14
66984 Removal of cataract with insertion of lens	213	142	$5573.00	$508.93
88313 Special stained specimen slides to examine tissue including interpretation and report	208	154	$90.00	$11.52
99214 Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more	203	193	$294.00	$96.42
92014 Established patient complete exam of visual system	128	127	$298.00	$82.17
92083 Exam of visual field with extended testing	112	86	$165.88	$31.77
88305 Pathology examination of tissue using a microscope, intermediate complexity	103	92	$330.00	$35.82
92133 Imaging of optic nerve	102	99	$135.33	$23.10
99204 New patient office or other outpatient visit with moderate level of medical decision making, if using time, 45 minutes or more	102	102	$462.00	$130.55
92134 Imaging of retina	90	84	$139.42	$25.52
88304 Pathology examination of tissue using a microscope, moderately low complexity	77	68	$202.00	$10.88
68761 Closure of tear duct opening using plug	72	35	$1213.67	$150.93
92025 Ct scan of cornea	55	55	$79.38	$20.29
66821 Removal of recurring cataract in lens capsule using a laser	48	43	$2246.98	$310.69
99203 New patient office or other outpatient visit with low level of medical decision making, if using time, 30 minutes or more	37	37	$324.00	$82.86
92004 New patient complete exam of visual system	19	19	$350.00	$94.84
66982 Complex removal of cataract with insertion of prosthetic lens	18	16	$6699.00	$686.92
92250 Photography of the retina	13	13	$102.16	$19.21
99212 Established patient office or other outpatient visit with straightforward medical decision making, if using time, 10 minutes or more	11	11	$150.00	$35.82

HCPCS Code & Description	Services	Patients	Submitted Charge	Medicare Allowed
92136 Measurement of corneal curvature and depth of eye	282	177	$191.43	$33.17
99213 Established patient office or other outpatient visit, typically 15 minutes	278	222	$194.00	$68.44
66984 Removal of cataract with insertion of lens	241	155	$5573.00	$517.58
88313 Special stained specimen slides to examine tissue including interpretation and report	229	166	$90.00	$11.72
99214 Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more	195	189	$280.00	$103.56
88305 Pathology examination of tissue using a microscope, intermediate complexity	125	107	$330.00	$36.79
92083 Exam of visual field with extended testing	124	93	$202.90	$39.33
92014 Established patient complete exam of visual system	95	95	$298.00	$89.60
92133 Imaging of optic nerve	94	87	$138.85	$24.48
99204 New patient office or other outpatient visit with moderate level of medical decision making, if using time, 45 minutes or more	92	92	$440.00	$135.31
88304 Pathology examination of tissue using a microscope, moderately low complexity	82	64	$202.00	$10.96
92134 Imaging of retina	67	61	$137.46	$25.60
68761 Closure of tear duct opening using plug	54	28	$1238.19	$156.86
66821 Removal of recurring cataract in lens capsule using a laser	50	47	$2401.30	$326.13
92025 Ct scan of cornea	49	49	$88.57	$22.87
66982 Complex removal of cataract with insertion of prosthetic lens	37	27	$6699.00	$678.61
99203 New patient office or other outpatient visit with low level of medical decision making, if using time, 30 minutes or more	36	36	$308.00	$84.77
76514 Ultrasound scan of cornea to determine thickness	24	24	$98.50	$7.96
92004 New patient complete exam of visual system	20	20	$350.00	$98.86
92250 Photography of the retina	16	16	$145.75	$22.78
99212 Established patient office or other outpatient visit with straightforward medical decision making, if using time, 10 minutes or more	16	15	$142.00	$35.68
92020 Examination of cornea and iris using lens device and slit lamp	12	12	$125.00	$21.13
88342 Special stained specimen slides to examine tissue, initial procedure	12	11	$332.00	$34.39
88300 Pathology examination of tissue using a microscope, limited examination	12	12	$73.00	$4.21

HCPCS Code & Description	Services	Patients	Submitted Charge	Medicare Allowed
92136 Measurement of corneal curvature and depth of eye	215	135	$146.68	$33.68
66984 Removal of cataract with insertion of lens	185	119	$5573.00	$526.22
99213 Established patient office or other outpatient visit, typically 15 minutes	174	146	$185.00	$52.59
99214 Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more	168	167	$266.00	$82.52
88313 Special stained specimen slides to examine tissue including interpretation and report	155	122	$90.00	$12.09
92014 Established patient complete exam of visual system	111	111	$279.00	$89.90
92083 Exam of visual field with extended testing	90	79	$207.80	$40.95
88305 Pathology examination of tissue using a microscope, intermediate complexity	78	73	$330.00	$38.39
92133 Imaging of optic nerve	67	64	$121.96	$24.56
88304 Pathology examination of tissue using a microscope, moderately low complexity	64	57	$202.00	$11.30
99204 New patient office or other outpatient visit with moderate level of medical decision making, if using time, 45 minutes or more	63	63	$419.00	$129.03
92134 Imaging of retina	59	55	$114.90	$26.67
66821 Removal of recurring cataract in lens capsule using a laser	44	41	$2127.50	$311.52
68761 Closure of tear duct opening using plug	37	21	$1054.92	$166.97
99203 New patient office or other outpatient visit with low level of medical decision making, if using time, 30 minutes or more	36	36	$293.00	$85.55
99212 Established patient office or other outpatient visit with straightforward medical decision making, if using time, 10 minutes or more	35	32	$142.00	$30.04
92025 Ct scan of cornea	28	28	$80.00	$21.49
66982 Complex removal of cataract with insertion of prosthetic lens	24	19	$6699.00	$725.45
92004 New patient complete exam of visual system	21	21	$335.00	$101.51
92250 Photography of the retina	19	19	$108.83	$20.29
76514 Ultrasound scan of cornea to determine thickness	15	15	$99.60	$8.52
88342 Special stained specimen slides to examine tissue, initial procedure	11	11	$332.00	$36.00

HCPCS Code & Description	Services	Patients	Submitted Charge	Medicare Allowed
92136 Measurement of corneal curvature and depth of eye	237	146	$123.20	$33.78
99213 Established patient office or other outpatient visit, typically 15 minutes	201	170	$176.00	$55.02
66984 Removal of cataract with insertion of lens	201	131	$5573.00	$622.86
88313 Special stained specimen slides to examine tissue including interpretation and report	170	132	$90.00	$12.20
99214 Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more	167	164	$254.00	$82.50
92014 Established patient complete exam of visual system	146	146	$266.00	$94.58
88305 Pathology examination of tissue using a microscope, intermediate complexity	92	75	$330.00	$38.62
92083 Exam of visual field with extended testing	92	73	$188.92	$40.60
88304 Pathology examination of tissue using a microscope, moderately low complexity	73	63	$202.00	$11.48
92133 Imaging of optic nerve	65	60	$113.97	$24.70
99204 New patient office or other outpatient visit with moderate level of medical decision making, if using time, 45 minutes or more	58	58	$400.00	$129.85
92004 New patient complete exam of visual system	54	54	$320.00	$108.29
92134 Imaging of retina	45	44	$110.93	$27.70
68761 Closure of tear duct opening using plug	43	20	$1064.09	$174.39
99212 Established patient office or other outpatient visit with straightforward medical decision making, if using time, 10 minutes or more	34	28	$137.00	$25.79
66821 Removal of recurring cataract in lens capsule using a laser	34	30	$2035.00	$306.40
66982 Complex removal of cataract with insertion of prosthetic lens	30	23	$6699.00	$776.91
92025 Ct scan of cornea	21	19	$72.00	$21.92
99203 New patient office or other outpatient visit with low level of medical decision making, if using time, 30 minutes or more	19	19	$280.00	$76.48

HCPCS Code & Description	Services	Patients	Submitted Charge	Medicare Allowed
92136 Measurement of corneal curvature and depth of eye	309	175	$106.55	$33.88
66984 Removal of cataract with insertion of lens	278	178	$5573.00	$614.52
88313 Special stained specimen slides to examine tissue including interpretation and report	233	186	$90.00	$12.03
92014 Established patient complete exam of visual system	218	217	$253.00	$92.01
99213 Established patient office or other outpatient visit, typically 15 minutes	199	173	$171.00	$56.45
99214 Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more	164	157	$246.00	$82.73
92083 Exam of visual field with extended testing	147	106	$170.98	$36.32
88304 Pathology examination of tissue using a microscope, moderately low complexity	109	100	$202.00	$11.66
88305 Pathology examination of tissue using a microscope, intermediate complexity	104	87	$330.00	$38.39
92133 Imaging of optic nerve	83	81	$105.67	$24.12
99204 New patient office or other outpatient visit with moderate level of medical decision making, if using time, 45 minutes or more	66	66	$390.00	$133.45
92134 Imaging of retina	61	53	$102.82	$27.01
92004 New patient complete exam of visual system	60	60	$305.00	$109.32
92025 Ct scan of cornea	51	38	$57.76	$18.05
66821 Removal of recurring cataract in lens capsule using a laser	50	42	$2093.04	$313.99
88312 Special stained specimen slides to identify organisms including interpretation and report	44	16	$209.00	$27.05
99212 Established patient office or other outpatient visit with straightforward medical decision making, if using time, 10 minutes or more	41	36	$133.00	$29.52
68761 Closure of tear duct opening using plug	31	15	$936.00	$149.81
99203 New patient office or other outpatient visit with low level of medical decision making, if using time, 30 minutes or more	23	23	$273.00	$81.73
66982 Complex removal of cataract with insertion of prosthetic lens	21	17	$6699.00	$767.65
92012 Established patient problem focused exam of visual system	19	19	$219.00	$61.92
92250 Photography of the retina	18	17	$125.44	$25.11
88342 Special stained specimen slides to examine tissue, initial procedure	15	15	$332.00	$35.91
88307 Pathology examination of tissue using a microscope, moderately high complexity	14	12	$611.00	$84.27
76514 Ultrasound scan of cornea to determine thickness	12	11	$93.50	$10.25
92020 Examination of cornea and iris using lens device and slit lamp	12	12	$122.00	$22.49

HCPCS Code & Description	Services	Patients	Submitted Charge	Medicare Allowed
92136 Measurement of corneal curvature and depth of eye	342	183	$107.89	$35.56
66984 Removal of cataract with insertion of lens	272	175	$5573.00	$612.75
88313 Special stained specimen slides to examine tissue including interpretation and report	225	173	$89.00	$12.02
99213 Established patient office or other outpatient visit, typically 15 minutes	224	188	$165.00	$55.24
99214 Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more	217	213	$237.00	$84.04
92014 Established patient complete exam of visual system	134	133	$253.00	$96.17
92083 Exam of visual field with extended testing	117	79	$182.44	$37.71
88304 Pathology examination of tissue using a microscope, moderately low complexity	107	93	$202.00	$11.65
88305 Pathology examination of tissue using a microscope, intermediate complexity	97	76	$325.00	$38.30
92133 Imaging of optic nerve	84	73	$99.17	$22.66
99204 New patient office or other outpatient visit with moderate level of medical decision making, if using time, 45 minutes or more	75	75	$376.00	$130.53
68761 Closure of tear duct opening using plug	65	15	$643.85	$95.39
66982 Complex removal of cataract with insertion of prosthetic lens	64	20	$2930.81	$306.76
99203 New patient office or other outpatient visit with low level of medical decision making, if using time, 30 minutes or more	53	53	$263.00	$86.61
99212 Established patient office or other outpatient visit with straightforward medical decision making, if using time, 10 minutes or more	50	44	$128.00	$30.26
66821 Removal of recurring cataract in lens capsule using a laser	46	41	$1938.00	$301.24
92134 Imaging of retina	46	38	$99.07	$25.75
92004 New patient complete exam of visual system	44	44	$305.00	$112.20
88312 Special stained specimen slides to identify organisms including interpretation and report	40	11	$209.00	$27.34
92025 Ct scan of cornea	29	24	$66.66	$21.06
88342 Special stained specimen slides to examine tissue, initial procedure	17	14	$327.00	$35.85
76514 Ultrasound scan of cornea to determine thickness	15	14	$95.07	$9.83
92012 Established patient problem focused exam of visual system	12	12	$219.00	$64.30

Medical Specialties & State Licenses

CMS Verified: 2021-01-22

Ophthalmology Primary Specialty

NUCC Taxonomy Code: 207W00000X

State License WI 45451

An ophthalmologist has the knowledge and professional skills needed to provide comprehensive eye and vision care. Ophthalmologists are medically trained to diagnose, monitor and medically or surgically treat all ocular and visual disorders. This includes problems affecting the eye and its component structures, the eyelids, the orbit and the visual pathways. In so doing, an ophthalmologist prescribes vision services, including glasses and contact lenses.

Hospital & Practice Group Affiliations

University Of Wisconsin Medical Foundation Inc

402 W Lake St, Friendship, WI 539349699

Phone: 6083393331

Practice Associates & Co-Workers

Healthcare professionals and specialists practicing at this location or sharing practice phone/fax

40 Associated Practitioners

Dr. Roomasa Channa , MBBS

Ophthalmology

NPI 1013204163

Bachelor of Medicine, Bachelor of Surgery (M.B.B.S.)

Karla Wethal , PA

Physician Assistant

NPI 1063897163

Physician Assistant

Dr. Yasmin Bradfield , MD

Ophthalmology

NPI 1073589545

Doctor of Medicine (M.D.)

Dr. Kallie Harrier , OD

Optometrist

NPI 1083271902

Doctor of Optometry

Dr. Michael Rickels , OD

Optometrist

NPI 1124332283

Doctor of Optometry

Dr. Michael Feifarek , MD

Ophthalmology

NPI 1144296294

Doctor of Medicine (M.D.)

Career & Practice History Timeline

Chronological log of verified NPI updates, location relocations, credentials, and registry changes

6 Historical Events

✅

NPI Profile Active March 30, 2009

NPI status registered as active in NPPES database

📍

Updated Practice Location March 30, 2009

Registered at 2880 UNIVERSITY AVE, MADISON, WI 53705 (Tel: 6082637171)

📍

Updated Business Mailing Address March 30, 2009

Registered at 7974 UW HEALTH CT, MIDDLETON, WI 535625531

👤

Provider Name / Credentials Updated March 30, 2009

Recorded as HEATHER POTTER, MD

🎓

Medical Taxonomy / Specialty Registered (Primary Specialty) March 30, 2009

Ophthalmology (License #45451 in WI)

🟢

Initial NPI Registration & Enumeration February 24, 2006

First registered as active Individual Practitioner in NPPES Database.

Patient & Community Reviews

Verified patient ratings, medical care experiences, and facility photos

0 Reviews

No patient reviews submitted yet for Dr. Heather Potter. Be the first to share your experience!

Only verified registered users can submit ratings, post feedback, and upload facility photos.

NPI Administrative Meta

NPI Number: 1013983584

Entity Type:

Individual Provider Physician, Nurse Practitioner, or Solo Healthcare Professional (Type 1 NPI)

Enumeration Date: February 24, 2006

Last Update: January 22, 2021

Sole Proprietor: No

Update or Correct Profile

Mailing Address

7974 Uw Health Ct

Middleton, WI 535625531

Public Domain Record This profile contains public domain information published by CMS and NPPES under the Freedom of Information Act (FOIA).

⚠️ Medical Disclaimer

This directory listing is for informational purposes only and does not constitute medical advice, diagnosis, or physician endorsement. If you are experiencing a medical emergency, please call 911 immediately.