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Active NPI 1124332283 Individual Practitioner Male Practitioner

Dr. Michael Douglas Rickels , OD

Optometrist • Madison, WI

✓ Accepts Medicare Assignment

Professional Overview & Biography Verified Profile Summary

Dr. Michael Rickels, OD is a certified Optometrist practicing in Madison, WI. With approximately 16 years of clinical experience since graduating from Illinois College Of Optometry At Chicago in 2010, Dr. Rickels delivers high-quality medical care to the local community at 2880 UNIVERSITY AVE.

Dr. Rickels is affiliated with University Of Wisconsin Medical Foundation Inc and accepts Medicare assignment.

Frequently performed procedures and clinical services include established patient outpatient office visit, visit complexity inherent to evaluation and management associated with medical care services that serve as the continuing focal point for all needed health care services and/or with medical care services that are part of ongoing care related to a patient's, imaging of optic nerve. Full Medicare procedure pricing transparency rates and service volume details are listed on this profile.

Practice Location & Contact Primary Location

Practice Address

2880 University Ave

Madison, WI 537053644

Telephone 6082637171
Associated Practice Facility / Clinic

Medicare Profile & Education

Medical School

Illinois College Of Optometry At Chicago

Graduation Year

2010

Medicare Assignment

✓ Accepts Assignment

Telehealth Flag

In-Person Only

Specialty Benchmarks & Practice Insights

Comparative analytics for Optometrist in Madison, WI

Established Specialist (10-20 Yrs)
Practitioner Clinical Experience
16 Yrs -3.2 yrs vs City Avg
City Avg: 19.2 Yrs
State Avg: 21.0 Yrs
Regional Practice Density
78 Specialists

Practicing in Madison, WI (1196 Statewide)

Telehealth Adoption Rate
0.0% Regional Adoption

In-Person Office Visits Only

Medicare Pricing Discount
76.7% Avg Savings

Under CMS Medicare Fee Schedule vs Standard Submitted Charges

Clinical Seniority & Experience Comparison

Dr. Rickels (16 Years) 16 Yrs
Madison Specialty Average (19.2 Years) 19.2 Yrs

Performed Procedures & Service Volume

Top Medicare Part B procedures performed by this practitioner

CMS Official Data (2024)
Reporting Year:
HCPCS Code & Description Services Patients Submitted Charge Medicare Allowed
99214 Established patient office or other outpatient visit with moderate level of decision making, if using time, 30 minutes or more
347 315 $343.00 $97.51
G2211 Visit complexity inherent to evaluation and management associated with medical care services that serve as the continuing focal point for all needed health care services and/or with medical care services that are part of ongoing care related to a patient's
283 228 $35.00 $15.44
92133 Imaging of optic nerve
267 253 $162.99 $24.47
99213 Established patient office or other outpatient visit, typically 15 minutes
249 211 $234.00 $67.14
99203 New patient office or other outpatient visit with low level of medical decision making, if using time, 30 minutes or more
233 233 $359.00 $83.48
92083 Exam of visual field with extended testing
182 168 $221.00 $41.64
92134 Imaging of retina
106 94 $148.87 $26.19
92020 Examination of cornea and iris using lens device and slit lamp
102 102 $125.00 $21.55
76514 Ultrasound scan of cornea to determine thickness
47 47 $106.26 $8.11
99204 New patient office or other outpatient visit with moderate level of medical decision making, if using time, 45 minutes or more
47 47 $535.00 $130.95
99215 Established patient office or other outpatient visit with high level of medical decision making, if using time, 40 minutes or more
26 26 $502.00 $142.08
92250 Photography of the retina
16 16 $154.63 $22.21
92014 Established patient complete exam of visual system
16 16 $330.00 $77.18

Medical Specialties & State Licenses

CMS Verified: 2023-10-19
Optometrist Primary Specialty

NUCC Taxonomy Code: 152W00000X

State License WI 3368-035

Doctors of optometry (ODs) are the primary health care professionals for the eye. Optometrists examine, diagnose, treat, and manage diseases, injuries, and disorders of the visual system, the eye, and associated structures as well as identify related systemic conditions affecting the eye. An optometrist has completed pre-professional undergraduate education in a college or university and four years of professional education at a college of optometry, leading to the doctor of optometry (O.D.) degree. Some optometrists complete an optional residency in a specific area of practice. Optometrists are eye health care professionals state-licensed to diagnose and treat diseases and disorders of the eye and visual system.

Additional State Medicaid & Healthcare Payer Identifiers

Medicaid State Provider ID
1124332283 (WI)

Hospital & Practice Group Affiliations

University Of Wisconsin Medical Foundation Inc

2880 University Ave, Madison, WI 537053644

Phone: 6082639339

Secondary Practice Locations

305 Elaines Ct

Dodgeville, WI 535332103

Phone: 6089304362

Practice Associates & Co-Workers

Healthcare professionals and specialists practicing at this location or sharing practice phone/fax

38 Associated Practitioners
NPI 1013204163

Bachelor of Medicine, Bachelor of Surgery (M.B.B.S.)

NPI 1013983584

Doctor of Medicine (M.D.)

Karla Wethal , PA

Physician Assistant

NPI 1063897163

Physician Assistant

NPI 1073589545

Doctor of Medicine (M.D.)

NPI 1083271902

Doctor of Optometry

NPI 1144296294

Doctor of Medicine (M.D.)

Career & Practice History Timeline

Chronological log of verified NPI updates, location relocations, credentials, and registry changes

8 Historical Events
📍
Updated Practice Location October 19, 2023

Registered at 2880 UNIVERSITY AVE, MADISON, WI 537053644 (Tel: 6082637171)

📍
Updated Business Mailing Address October 19, 2023

Registered at 7974 UW HEALTH CT, MIDDLETON, WI 535625531

NPI Profile Active April 08, 2016

NPI status registered as active in NPPES database

📍
Updated Practice Location April 08, 2016

Registered at 305 ELAINES CT, DODGEVILLE, WI 535332103 (Tel: 6089304362)

📍
Updated Business Mailing Address April 08, 2016

Registered at 305 ELAINES CT, DODGEVILLE, WI 535332103 (Tel: 6089304362)

👤
Provider Name / Credentials Updated April 08, 2016

Recorded as MICHAEL RICKELS, O.D.

🎓
Medical Taxonomy / Specialty Registered (Primary Specialty) April 08, 2016

Optometrist (License #3368-035 in WI)

🟢
Initial NPI Registration & Enumeration August 01, 2010

First registered as active Individual Practitioner in NPPES Database.

Patient & Community Reviews

Verified patient ratings, medical care experiences, and facility photos

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NPI Administrative Meta

NPI Number: 1124332283
Entity Type:
Individual Provider Physician, Nurse Practitioner, or Solo Healthcare Professional (Type 1 NPI)
Enumeration Date: August 01, 2010
Last Update: October 19, 2023
Sole Proprietor: No

Mailing Address

7974 Uw Health Ct

Middleton, WI 535625531

Public Domain Record This profile contains public domain information published by CMS and NPPES under the Freedom of Information Act (FOIA).
⚠️ Medical Disclaimer

This directory listing is for informational purposes only and does not constitute medical advice, diagnosis, or physician endorsement. If you are experiencing a medical emergency, please call 911 immediately.